Press Release

Industry Nine Introduces the Hydra Enduro300 Alloy Wheels 5

Built for aggressive all-mountain riding, the new aluminum wheels use a triple-cavity rim featuring a hollow bead wall extrusion designed to shrug off impacts and protect tires from associated pinch flats.

Since their inception, Industry Nine’s Enduro family of wheels has represented cutting-edge technology. From the early days of tubeless, through the revelation of 29”, to the more recent advent of wider, more capable rims, the Enduro series has kept pace and set trends as the sport of mountain biking progresses.

Highlights

  • Built for aggressive all-mountain 
  • 27.5 or 29-inch
  • 32 hole count
  • 20mm inner rim width
  • 2.3-2.6-inch tire width46% wider bead wall over EN305v3 rim for increased pinch flat protection
  • Asymmetric design offers more even spoke tension distribution without compromising rim strength.
  • Weight: 27.5" - 1800g // 29" - 1870g
  • MSRP: starting at $1430 USD
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Once again, the Enduro series continues to reach higher with the Enduro300 - An aluminum triple-cavity rim featuring a hollow bead wall extrusion designed to shrug off impacts and protect tires from associated pinch flats. We achieved this by developing a rim shape that boasts a wide bead wall while maintaining a competitive system weight. The new EN300 is 46% wider than our previous EN305v3 and with a gentle radius at the outer wall to keep the tire sidewall intact.

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An added bonus of the wider bead wall is the increased structural support that leads to greater impact resistance. During in-house testing, we found that the EN300 performed better than the previous- gen counterpart on a full range of impacts: from moderate rim blemishes to severe impacts. Both the bead wall and the bead shelf exhibit significant improvements in dent resistance vs. previous Enduro rims, providing lab testing that validates our on trail experiences.

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A. 30mm inner rim width is optimized for 2.3”-2.6” tires ​​​​

B. 46% wider bead wall over EN305v3 rim for increased pinch flat protection

C. Asymmetric design offers more even spoke tension distribution without compromising rim strength 

D. IMPROVED IMPACT TESTING vs. EN305v3:

  • Bead Shelf Deformation: Moderate Impact: 41% // Severe Impact: 28%
  • Bead Wall Deformation: Moderate Impact: 22% // Severe Impact: 35%

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When paired with our renowned Hydra 32h system hub and spokes, the EN300 rim emerges as a true best-in-class contender. Warp speed engagement and responsive handling meets our hard-charging hollow bead wall rim to create the latest in a proud lineage - the Industry Nine Hydra Enduro300.

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For more information, please visit industrynine.com

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