Contour has been through some rough patches, but has always had a loyal following of people who enjoyed its easy-to-use and rugged cameras. Merging with iON should give the brand the strength it needs to continue developing good product, and the stamina required to carve out a meaningful share of the market dominated by GoPro. Time will tell...
MOORESTOWN, NJ and PROVO, UT, May 14, 2015—iON Cameras and Contour today announced an agreement in principle to merge the two companies.
The combined organization brings together assets of Contour—a pioneer and innovator in the point-of-view (POV) camera industry that holds critical patents and has a strong international brand—with those of iON Cameras, which brings expertise in engineering and manufacturing, a rapidly increasing line of wireless and wearable cameras, and impressive and growing North American retail distribution.
Industry research firm IDC estimates that POV camera sales will exceed $2.9 billion by 2018, but this is just one of the categories that the combined organization will be focusing on. The overall addressable market for wearable and connected cameras is expected to be many times larger.
iON Cameras CEO and Founder Giovanni Tomaselli will serve as the new company’s CEO. Contour’s current CEO James Harrison will assume the role of president.
The Contour and iON brands will co-exist, and together will offer a full range of connected and wearable cameras. Contour will continue to focus on products for the higher end of the camera market, where it has traditionally been a market leader. The joint organization will invest in the innovation of camera hardware as well as in software solutions to enable consumers to shoot, edit, share, live stream and store their video/photo content in the cloud as simply as possible.
The comprehensive product line will include home security solutions; dash cams; tactical and police cameras; tiny, wearable, “lifestyle” cameras; action/adventure cameras; and high-end professional-quality production cameras.
“Our goal is to offer the widest array of easy-to-use, connected cameras in the market, providing a product for every consumer, at every price point,” said Tomaselli. “We’ll now have resources to continue innovating in key categories while expanding our global presence.”
“Contour brings a tradition of innovation and cutting-edge technology to the unbeatable manufacturing capabilities of iON,” said Harrison. “Investment in innovation and IP differentiates us from our competitors. Now we will be able to bring great innovations to market much more quickly. The combination of iON and Contour creates a camera company ready for the future of video capture and live streaming.”
About iON Cameras:
iON Cameras pioneered the concept of Shoot/Share™ connectivity in point-of-view (POV) cameras with its aerodynamic and fully-waterproof Air Pro, Speed Pro, CamoCam and The Game lines, the iON the Home system, and iON SnapCam, which will be available in summer 2015. iON cameras make it easy to capture and share high-definition video and still images, with Wi-Fi connectivity and free cloud storage.
Based in the heart of Utah’s Wasatch Mountains, Contour is a pioneer of the Point-of-View (POV) camera market. Contour cameras have been long known as simple to use, dependable products. Defined by a “form follows function” philosophy, Contour cameras feature a sleek, low-profile design, easy to operate controls and a secure and durable proprietary rail connection system. Whether in the water, snow, dirt or flying through the sky, the world’s top adventurers choose to tell their stories using Contour.