PRESS RELEASE
FOR IMMEDIATE RELEASE Contact: Iris Gillies
September 18th, 2024 Director of Sales and Marketing
250.880.6573
iris@fullonlighting.com
British Columbia startup revolutionizes night riding with the MB6 bike light
Victoria, BC - Full On Lighting, a startup in the bike lighting industry, is excited to announce the launch of its flagship product, the MB6, a revolutionary bike light designed specifically for mountain bikers.
Full On redefines bike lighting with the MB6, offering a night riding experience like never before. With a focus on optimized lighting and user-friendly design, the MB6 delivers enhanced visibility and simplicity, allowing riders to ride like it’s day.
The MB6 enhances the rider's experience by providing a wider field of illumination, improving speed perception and spatial awareness during night rides. With a fully illuminated peripheral view, riders can better judge obstacles and navigate terrain more confidently. This expanded visibility, made possible by the MB6’s custom-designed optic, ensures a smoother and safer ride, even in the most challenging conditions.
Riders can focus fully on their ride, thanks to the MB6’s “Active Light Control” mode, which automatically adjusts the beam’s shape and intensity based on speed. Whether accelerating or slowing down, the light adapts to provide optimal visibility without the need for manual adjustments. This feature not only enhances the riding experience but also manages energy consumption, extending battery life for longer, uninterrupted rides.
Designed with customer experience in mind, the MB6 leverages a standard action camera mount style, giving the user access to a variety of accessories.. The light is USB-C Power Delivery rechargeable so no proprietary cables are needed, and the light comes standard with a lithium battery and a rapid charger that can charge the battery from empty in under two hours.
The MB6 will be available on Kickstarter beginning September 24th, 2024 at 8 am PST. Sign up in advance online at presale.fullonlighting.com to receive early access to the Kickstarter, as well as special discounted pricing on launch.
Full On Lighting Ltd.
Full On Lighting is an innovative personal lighting product startup based in Victoria, British Columbia. The company was founded in 2023 by Sean Bourquin, a serial entrepreneur from Victoria and a lifelong passionate cyclist. The Full On team has over 50 years of experience in the commercial outdoor and solar lighting industry and has a long history of driving strong business growth and launching innovative, award-winning products. Based on strong technical expertise with optical design, LEDs, lithium batteries and smart energy management, they bring a commercial lighting perspective to the bike light industry.