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Bryn Atkinson and Scott Secco teamed up to create an inside look at Bryn's notorious speed and style with the new Norco Optic.

PRESS RELEASE: Norco Bicycles

Norco Bicycles is excited to announce the totally re-designed and re-focused Optic – the latest addition to their line of world-class mountain bikes.

Developed on, and inspired by their backyard trails in the mountains surrounding their Vancouver-area headquarters and throughout the Pacific Northwest, the 2020 Optic is an evolution of Norco’s new holistic, progressive design philosophy that is designed specifically for high-speed, short-travel Trail riding.


Though the new Optic shares its name with the company’s past all-rounder trail platform, there isn’t a single aspect of the new bike that hasn’t been examined, re-addressed and overly-scrutinized from previous versions. With this new bike, there is a clear priority put on creating a rippin’ fun short-travel trail bike with the agility and confidence riders need to manage speeds that usually overwhelm bikes with this amount of suspension travel.

The Optic’s carbon frame uses Norco’s new holistic, progressive design process to create its high-speed, short-travel performance, with geometry prioritizing confident, playful descents, railing corners and boosting jumps. The precision suspension kinematics and custom RockShox DH shock create 125mm of plush rear travel, which has been matched with a bump-eating 140mm Pike on every model for the control riders need to keep their mind on the trail, and off of what the bike is up to.



The steep seat angle and long top tube will help get all the power and grip they need to claw back up, but make no mistake, what the Optic really wants to do is rip back down again.



Each model benefits from a descent-focused parts package, featuring 180mm 4-piston hydraulic brakes, light, stiff 29er wheelsets, short seat tubes mated to long-travel dropper posts for increased clearance, and grippy, aggressive Schwalbe soft-compound 29x2.35” tires.

The all-new Norco Optic will be available November 2019 and is available in S, M, L and XL, with a selection of four complete bikes and a frame kit.

Learn more about the new Norco Optic at


The crew: Bryn, Scott, Matty Miles, and Shaun Sanders. Not pictured: Jill Kintner, Tom Richards

See The New Optic For Yourself

We have partnered with select Western Canadian dealers on October 15 to provide you with first-hand access to our new high-speed, short travel trail bike. Head over to these Norco dealers from noon ‘til close to see the bikes and talk with their staff and a Norco Sales Representative about the clarity that Optic can bring to your trail rides.

  • Norco JH, #100-400 Brooksbank Ave, North Vancouver, BC
  • Kinetik Cycles, #102-2560 Barnet HWY, Coquitlam, BC
  • Caps Bicycles, 20306 Logan Ave, Langley, BC
  • Kelowna Cycle, #103-2949 Pandosy St, Kelowna BC
  • Bow Cycle, 6501 Bowness RD, Calgary, AB
  • Western Cycle, 1550 8th Ave, Regina, SK

Additionally, Optic Demo Events will be held South of the border on the following days:

  • October 19, Fanatik Bike Co, 1812 N State St, Bellingham, WA, 10am to 4pm.
  • October 26, Project Bike, 35 NW Bond St, Bend, OR, 10am to 4pm
  • October 27, Blazin Saddles, 413 W Hood Ave, Sisters, OR, 10am to 4pm
  • November 2, Sandy Ridge Parking Lot, 62700 E Barlow Trail Rd, Brightwood, OR, 10am to 4pm.



Video: Scott Secco

Images: Tom Richards

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