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Kyle Norbraten is a family name among bike industry veterans. A participant in six Red Bull Rampages, he is known for his freeride roots and raw, aggressive style. Tannus takes a look into his life in 2020, understanding how he’s developed and refocused his goals in life.

 

Kyle set his sights early on to compete on the big stage of Rampage. His goal was never to win, but to participate and showcase to the world what he was capable of. His infamous run of 2012 began the “#NorbsGotRobbed” hashtag, after a flat-drop spin didn’t get scored as high as fans were hoping. He continued competing, and in an epic twist, proposed to his girlfriend in the finish coral in 2015. He competed one more year in 2016, but when he was asked to be considered for 2017, felt he had accomplished what he had set out to do, and wanted to see the new riders compete in the event he’d grown to love.

Kyle found a new skill outside of riding doing electrical work, and has now made it a full time career, even going back to school to be an electrician. He’s still on the bike most every day, with support from his sponsors, but enjoys knowing he also has a stable career that will allow him to refocus his goals in life.

 

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“I like the flexibility my career has. I know I can have a job doing the work I do even in difficult times or in new places,” said Kyle.

Kyle uses Tannus’ new Tubeless Armour inserts in all of his bikes, as he says it allows him to “go out and enjoy every ride that I get to take.” Armour Tubeless is a tough, impact absorbing and active insert that is for downhill, all-mountain and trail riders alike.

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About Tannus

Tannus Tires is the world’s number one brand of airless tires and is an innovator of tire inserts. Founded in 2011, Tannus has sold more than one million units and has grown to 37 countries. Tannus athletes range from European Championship medalists and international track teams to global tourers and world cup downhill mountain bike racers.

Video by Branson Kendall | Photos by Scott Osborn Photography

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Learn more at TannusAmerica.com.

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