Keystone, Colo. - January 14, 2015 - The Yeti Cycles VIDA MTB Series emerges in the women’s mountain bike scene as the up-and-coming clinic series of 2015. With locations that span across the Rocky Mountain region and into the midwest, the VIDA MTB Series’ mission is to foster a passion among women for riding bikes through the highest quality instruction, and create a lifelong community of riders.
VIDA grew from the strong foundations created by Beti AllRide Clinic dating back to June 2013 at Keystone Bike Park. The Beti AllRide Clinic was a natural extension of the growing women's community in the Rocky Mountains, started by Team Yeti Beti and the Beti Bike Bash, the first women's mountain bike race in Colorado.
“As we began to stretch our wings and become more involved in new projects, we realized that Beti AllRide had outgrown its origins, and it was time to create a novel identity,” said Sarah Rawley, founder of the Beti AllRide Clinic and now President of Vida Events. “VIDA literally translates to “life” and the VIDA MTB Series is a natural evolution of Beti AllRide, a new incarnation that celebrates the entire lifestyle of women riders, and that supports them in all of their endeavors.”
“Yeti is a perfect fit for VIDA, and we couldn’t be more excited about this partnership. Yeti’s uncompromising dedication to product development and success creating a “Tribe” of passionate riders aligns perfectly with our vision and plans to advance a community of core women riders that understand the heart of the sport,” said Elena Forchielli, VP and marketing director for VIDA Events.
VIDA will delve further into new communities through an ambassador program of core riders who embody the VIDA mission. If you are interested in learning more about our program or applying to be an ambassador, contact firstname.lastname@example.org.
VIDA MTB SERIES 2015
The VIDA MTB Series will kick off the year with its first clinic in conjunction with the Sedona MTB Festival, March 7-8. The full calendar of the VIDA MTB Series will be released Monday, January 26 and registration for all events will go live Friday, January 30 at 9 a.m. MST.
For more details, visit the new website www.vidamtb.com or contact email@example.com or 503-805-0043.
About VIDA MTB Series: The VIDA MTB Series stems from eight years of producing events that connect people through bikes and experiences. At VIDA, our mission is to foster a passion among women for mountain biking through the highest quality instruction, and to create a lifelong community of riders. We are focused on inspiring a movement that promotes cycling as a way of improving lives. We will achieve this by organizing events that communicate our philosophy and reflect our values, and thread together a network of ambassadors who share our passion on a deeper level in communities around the world.