Press Release

THOR MX Launches New MTB Apparel Line 2

The MX apparel specialist is crossing over to eMTB and MTB in general.

Flying a bit under the radar and no doubt driven by MX athletes cross-training on mountain bikes or eMTBs, THOR has quietly launched an apparel line that's made for pedaling. There's even an Intense-branded option for those who want to keep things in the family, should they happen to be of the Temeculan persuasion. Check out what the company had to say about it all in the following press release extract:


 

 

The eMTB revolution continues to grow and THOR is excited to be along for the ride. Whether the casual weekend peddler, the advanced cross-trainer or full-blown racer, the new ASSIST line is crafted to get you there. Using the technical DNA of THOR’s championship-winning motocross apparel, this collection features moisture-wicking jerseys hosting durable polyester construction and hybrid sleeve design, while the shorts and pants proudly boast In-Motion main body fabric accompanied by strategic stretch panels for optimum mobility, snap or ratchet-style closures and lay-flat, inboard side cinches for fine tuning fit.

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THOR Mountain Bike Collection

MTB Jersey Highlights

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  • Motocross inspired design and construction for MTB and e-MTB performance
  • Durable polyester main fabric
  • Performance fit 
  • Hybrid set-in sleeve
  • Moisture wicking materials
  • Available in short sleeve and long sleeve options

MTB Shorts Highlights

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  • Motocross inspired design and construction for MTB and e-MTB performance
  • Constructed with premium In-Motion fabric
  • Rear yoke stretch panel allows additional mobility for active riding position
  • Two zippered pockets for on-the -trail storage
  • Snap closure with hook and loop fly ensures a secure fit
  • Side cinch system allows for precision waist adjustment
  • Interior waistband silicone print for secure placement
  • Liner Short sold separately

MTB Pant

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  • Motocross inspired design and construction for MTB and e-MTB performance
  • Constructed with premium In-Motion fabric
  • Pre-curved chassis design promotes natural movement on the bike
  • Rear yoke stretch panel allows additional mobility for active riding position
  • Zippered pocket on right hip for on-the -trail storage
  • Ratchet style waist closure ensures secure fit
  • Side cinch system allows for precision waist adjustment
  • Interior waistband silicone print for secure placement
  • Laser cut holes for ventilation 
  • Strategically placed vented mesh panels
  • Liner Short sold separately

MTB Liner Short

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  • TMF Moete 3 pad uses multi-density foam for lasting comfort in the saddle
  • Custom lower leg silicone print for secure placement
  • 1.5” elastic waistband ensures proper waist placement
  • 8” inseam
  • Compression style fit
  • Low profile flatlock stitching provides comfortable fit

For more details on the entire 2021 collection, head to THORMX.com/bike or visit your local Parts Unlimited dealer.

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About THOR Motocross: THOR was founded by 4-time World 250cc Motocross Champion, Torsten Hallman, in 1968 in San Diego, California. Two years earlier, Torsten had come to the United States at the request of Husqvarna to help promote the bike and introduce it to the US market. Torsten saw the American racer’s potential and the need for quality motocross gear so he began importing pants, gloves and jerseys under the brand name Hallman Racing, or THOR (Torsten Hallman Original Racewear). This was the beginning of THOR. 

Over the years, countless races and championships have been won by riders wearing THOR. Every product is a progression, a new step forward in design and performance. Always racing forward, always respecting our past, always focused on building quality products that exceed rider expectations.

The First, The Forever…Torsten Hallman Original Racewear.

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