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Press Release

Simon Cittati, the former European MTB PR and Communications coordinator, is moving to the USA and is now the new Brand Communications Manager for RockShox and Avid. Simon, a native of Rome, Italy, started his career in the bicycle industry in 2004 as a journalist and photographer for multiple Italian and international magazines. Simon's professional experience includes management of a World Cup downhill racing team and managing PR and photography for the Superenduro racing series in Italy. Joining SRAM in 2009, Simon has been managing the relationship with European mountain bike media leading the European Mountain Bike PR team.

“Simon's experience and background will bring great global insight and vision to the SRAM Global Marketing and Communications team. We are proud to have him at our SRAM Colorado Development Center in Colorado Springs.” - Said Elayna Caldwell, SRAM MTB Brand Director.

Simon Cittati
"I am honored to have the opportunity to take such a significant step in my professional growth within SRAM. The brands I am going to work on, RockShox and Avid, are at the forefront of product innovation and have great equity worldwide. I am looking forward to working closely with the Product Managers and the Global Marketing team to push the success of these brands even further." - Said Simon Cittati about his new positioon at SRAM.


-Photo by Sebas Romero |

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sspomer sspomer 2/11/2014 8:32 AM

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