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Schwalbe have today announced that they will be title sponsoring the British 4X Series in 2011. At a meeting at Schwalbe UK's head office yesterday Chris Roberts, the British 4X Series organiser signed the contract with Chris Hearn and Dave Taylor from Bohle UK (Schwalbe UK distributors) that will see the series now become: 'Schwalbe British 4X Series'.
 
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This association was a logical step for Schwalbe who have become known as the best 4X tire in the World with current World Champion - Tomas Slavik, Jared Graves, Joost Wichman, Johannes Fischbach and a whole host of World 4X stars using the tires to consistent victories around the World every year. To give you some idea of the kind of dominance Schwalbe has in 4X, in the 2010 UCI overall rankings, 7 of the top 10 riders used Schwalbe!!

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Tim Ward and Dave Taylor from Schwalbe will be present at every round of the 2011 series  and the National Championships showcasing their amazing range of tires, and on hand to provide support and information to anyone who stops by their truck.

The partnership is initially based on a one year contract, but both parties see this as being a lasting relationship that will help increase Schwalbe's presence at British 4X races and also help British 4X to grow even more in the coming years.

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The 2011 Schwalbe British 4X Series will be a 7 round series visiting the best 4X tracks in Britain:

Round 1 - April 3rd - Leamington Spa, Warwickshire
Round 2 - May 8th - Penshurst, Kent 
Round 3 - May 28th - Afan, South Wales
Round 4 - July 16th - Harthill, Cheshire
Round 5/6 - August 6th/7th - Southwest Extreme, Devon
Round 7 - September 18th - Redhill, Gloucestershire
Schwalbe will also be supporting the National Championships:
National Championships - July 17th - Harthill, Cheshire.
 
Chris Roberts had this to say:
'2011 looks set to be another amazing year for 4X with growth once more here in the UK. Enquires about the series from riders are well up on previous years, many of the tracks have had changes over the winter and now to add Schwalbe as the title sponsor to the series is a huge boost for 4X here in Britain. I can't wait to get the series underway at Leamington on 3rd April.

Dave Taylor added:
"Schwalbe are incredibly proud to be the title sponsor of The National 4 X Series 2011. We view 4X as one of the most exciting and technically challenging MTB disciplines around. We're looking forward to exposing 4X to new audiences and, with our range of 4X tyres being the best in the business we hope to achieve big things this year for the 4X fanatics!"


The new website for the series is now live : www.british4x.com
Alternatively you can follow news about the series on:
 
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Further sponsors for the series are due to be announced in the coming weeks and the launch of the 2011 Euro 4X Series is also coming soon.

If you haven't been to a British 4X race then maybe 2011 is the time for you to get involved and have a go. Entry fees remain at just £25 (pre entry) and for that you get a full, fun day of racing in an atmosphere that is relaxed and enjoyable. Camping is available at every venue and most people arrive on Friday nights to make it a great weekend.

For further information about the series, contact Chris Roberts: chris@nakedracing.com
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