Truckee, CA- Mountain bike footwear company Ride Concepts is excited to announce its entry into Germany, Austria, and Benelux, with Sports Nut GmbH named as exclusive distribution partner.

“After a long search for the right distribution partner in this region, we are thrilled to align with Sports Nut,” said founder and CEO Brandon Dodd. “It is one of our most important markets and we took our time in selecting the right partner to build the brand.”

 “We are proud to exclusively bring Ride Concepts to our market,” said Sven Mack, Sports Nut Managing Director. “It is a perfect match in our portfolio of core bike brands. There is a massive need in the market for quality footwear and we are excited to bring the party to our broad dealer base!”

First shipments are expected in August. Dealers interested in finding out more about becoming a premium Ride Concepts stockist should contact Sports Nut at contact@sports-nut.de or +49 7071 94669-40. Media inquiries should contact Thorben Kriener at t.kriener@sports-nut.de or +49 7071 94669-50.

Ride Concepts is a rider-owned company based in Truckee, CA, USA, focused on building technical, progressive, mountain biking footwear. For more information, visit www.rideconcepts.com.

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