Accessibility Widget: On | Off

Orbea Moves US Operations to Boulder, Colorado, and Expands Rise e-MTB Demo Program 9

From Little Rock to Boulder and dealer-connected demo opportunites.

Orbea Moves US Operations to Boulder, Colorado, and Expands Rise e-MTB Demo Program

After nearly 15 fantastic years in Little Rock, Arkansas, Orbea is moving its US offices and operations to Boulder, Colorado this May. With an incredible surge in the company’s sales over the past several years, galvanized by ever-increasing global brand awareness, Orbea sees this as an ideal time to relocate to one of the premier bicycling cities in North America.

“We believe that Boulder’s incredible cycling culture and progressive landscape align perfectly with our goals as a brand and a company,” said USA General Manager Nick Howe, “moving here puts us in the position to take our customer and dealer experience in the USA to the next level.”


Considered to be one of the top cities in America for technological development, environmentally-conscious businesses, and progressive-minded organizations, Boulder offers a pool of talent and a community that echoes the seat of innovation found in Orbea’s 181-year home in Northern Spain.

“Just like the Basque Country, Boulder is a hotbed of innovation, education, and culture,” said Orbea Global Sales Director Gonzalo García de Salazar from his office in Mallabia, Spain, “with its mountain-focused culture, and incredible love for cycling, we knew this would be the perfect place for our march into the future in the US market.”

With its highly educated and talented population, and centralized location in the country, Orbea believes that Boulder will allow the company to offer better dealer support and customer care than ever before; as they continue to focus on product innovation and the stated goal to be the world’s easiest brand to work with.

“Little Rock has been a wonderful home, and deciding to move certainly wasn’t easy,” continued Howe, “but we saw the opportunity to be in a center for cycling, technology, and culture in the US as something that we couldn’t pass up. We see this as a launching pad for the future, and the perfect place for us to show off Orbea’s innovative, passion-driven, and beautiful cycling soul for tomorrow and beyond.”

Orbea’s planned move to Colorado will begin the second week of May with the transition completed by the first of June.

Orbea Expands Rise Demo Program Through Dealer Network

Orbea, the Spanish bike manufacturer, has announced a new opportunity to demo Rise, its increasingly popular electric mountain bike, at select stores around the world.

How does Orbea Rise handle? Is the range of the bike enough for me? Is it as powerful as the reviews claim? How light is the bike? If you have questions about one of the the lightest full suspension electric bikes on the market, this is your opportunity to test it for yourself. Orbea’s new Demo Experience is exclusively available at authorized Orbea Genius dealers around the world — a vetted network of highly specialized shops committed to excellent Orbea service and support.

Vital tester, Amanda Wentz, taking the Orbea Rise to the chunk for our long-term test that's currently underway.

Come try, feel and experience a Rise for yourself at one of Orbea’s authorized Genius partners. Simply book an Orbea Rise demo reservation at, supply your information and wait for a call from the store to complete your demo request.

Genius Demo & Dealer Program

Orbea has launched this exclusive opportunity as part of the Orbea Demo project, an initiative to add more service, benefit and value to customers looking to purchase a bike. To support this initiative, Orbea has diligently trained its Genius dealers to a level that meets the growing needs of cyclists.

Note: Demos will be scheduled individually and follow local Covid-19 hygiene and safety protocols.

Learn more at

Vital currently has an Orbea Rise in-house for long-term review and you can check out our first-ride impressions in the video below.


Create New Tag
Show More Comment(s) / Leave a Comment