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Norco Bicycles is thrilled to announce that six women’s ambassadors are joining the Norco family for the 2018 season. All of them will be organizing and leading local group rides, host in-store events and clinics and will help spread the mountain bike stoke in the women’s cycling community. 


BRITISH COLUMBIA:

Jo Peters (Squamish)

Jo is a Squamish local and knows the trails in and around Squamish like her back pocket. She is a qualified Level III IDP Mountain Bike coach and has spent the last three years developing her own women’s skills program. She has plenty of experience in leading rides, hosting clinics and sharing her never-ending mountain bike stoke.

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On her goals for the upcoming season she said:

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Melanie Schumacher (North Vancouver) 

As a North Shore native, Melanie is embracing the unique trails in our backyard. Mel will be collaborating with John Henry Bikes in North Vancouver and is looking forward to building a stronger relationship with women in the community and share her passion for the sport.

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Michelle Davies (Kamloops)

Michelle’s drive for becoming an ambassador was rooted in the opportunity to inspire fellow female riders, build their confidence and share the culture of mountain biking. After all, it was because of Norco Twins Racing’s Caro and Anita Gehrig that she fell in love with mountain biking after participating in one of the Twins Mountain Bike Camps in Switzerland. 

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ONTARIO:

Ali MacKellar (Toronto)

Ali is a champion for women’s mountain biking in Toronto and passionate about hosting more women/transgender/non-binary mountain bike events in Toronto. She loves to lead novice rides and always wants to create a welcoming and safe environment for women of all ages and abilities.

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Jenny LeBlanc (Trenton)

With five Norco’s in her bike staple, Jenny is already an inspiring Norco ambassador. As a member of a local cycling club, she is hosting introductory level mountain bike clinics and leading trail rides. She’s always keen on inspiring people around her to step out of their comfort zones and motivating them to get outside and ride their bikes. 

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QUEBEC:

Gabrielle Simoneau (Stoneham)

Gabrielle will be representing our French-speaking community in Quebec. As an active ambassador for the “Quebec MTB Girls”, Gabrielle is already spreading the mountain bike stoke among women and has plenty of experience in leading and organizing rides and events.

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We’re excited to welcome our ambassadors to the Norco family and are looking forward to the season ahead.

Learn more about our women’s program here. 

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