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SALT LAKE CITY, UTAH (March 18, 2013) - Renowned cyclocross and enduro racer Ali Goulet has teamed up with Salt Lake City-based event marketing agency Mountain Sports International to create the new Enduro Cup series. Enduro is the most progressive form of mountain bike racing which is hugely popular in Europe and gaining incredible interest in the United States. Inspired by rally car and motorbike enduro racing, enduro mountain bike racing is an all mountain stage race where riders compete to gain the lowest cumulative time from several downhill sections of the course.

Inspired by the great enthusiasm spurred by the 2012 Bell Wasatch Enduro at Canyons Resort in Park City, the new Enduro Cup provides more opportunities for racers to compete in the state. The first event of the 2013 Enduro Cup will be held in Moab, UT at the Magnificent 7 trail area.

2012 Bell Wasatch Enduro at Canyons

"I'm excited to offer more quality enduro racing to Utah and our neighboring states," said Ali Goulet. "The Enduro Cup features a great cross section of what Utah has to offer and we'll make sure the course layout leaves you grinning with your legs stinging."

Registration for the Enduro Cup in Moab is open now on Participation cost is $80 for adults and juniors.

For more information visit or follow on Facebook at

For media or general information contact Jessica Kunzer, MSI marketing and communications director, at

or (801) 349-4612.

About Mountain Sports International, Inc. (MSI)

Mountain Sports International (MSI) is a private company, founded in 1997, to develop and produce action/adventure sports events and programming in North America. MSI operates the Swatch Freeride World Tour by The North Face, in addition to several other properties and concepts. MSI launched MSI Live in 2009, to provide live HD webcast production, content management, encoding, and satellite uplink & delivery. MSI provides event management services, infrastructure and expertise for high-end brands, including The North Face, Red Bull, Subaru, UFC, Burton and Sierra Nevada. MSI matches brand and culture, company and credibility, to create sought-after events that help to define the action sports culture.  For more information, visit


Jessica Kunzer
Mountain Sports International, Inc. | Communications and Marketing Director
O: (801) 349-4612
Skype IM: UtahPowderGirl

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