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PRESS RELEASE

New Carbon Wheels from ENVE for Trail, Enduro and DH

ENVE introduces their M Series carbon wheelsets that promise unprecedented pinch flat, impact resistance and ride quality.

Vital has updated this Press Release page with our Eurobike photos and impressions on these new wheels.

All-new ENVE M Series carbon wheels

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A lot has happened since 2014 and the introduction of the original ENVE M Series wheels. Rim and tire widths have increased and problems with pinch flatting the stiff, carbon rims needed to be addressed.

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ENVE now offers a variety of rim widths across different rim classes as the boundaries between riding categories have blurred. Pinch flats on the original M Series were caused by the profile of the thin, hookless bead, which can slice through a tire. They have two solutions; a wider hookless bead that’s more rounded or a full protective rim strip that sits over the bead and provides a perfect seal removing the need for taping.

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ENVE's Jake Pantone

ENVE also worked on making their rims more forgiving. With the advent of boost, wheel builds, regardless of rim choice, were becoming stiffer because of spoke bracing angle. They changed from the original U-shaped profile to a rounded V-shaped design. As a result, the rims are shallower which means better vertical compliance and a more supple on-trail ride.

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We observed their impact testing at Eurobike. The original M60 would pinch flat when their sharp, 50-pound weight was dropped onto the tire from a height of 10-inches. The new M730 with rim strip handled multiple drops before it went to a 14-inch height. This actually broke rim but it held air and was rideable.

ENVE offers five year, no-questions-asked warranty covering impact damage for original owners. A half-price crash replacement is available for 2nd owners of the wheels.

ENVE M Series, all available in 27.5 or 29-inch diameters

  • M525 - XC usage with 25mm internal width for 2.1- to 2.4-inch tires
  • M630, M635 and M640 - Trail usage with 30mm, 35mm or 40mm widths for 2.3 to 3.2-inch tires
  • M730 735, 735e - Enduro usage with 30mm, 35mm or 40mm widths for 2.3 to 3.2-inch tires (the 735e is built with heavier spokes and steel freehub for e-bike use)
  • M930 - DH usage for tires 2.4 to 2.7-inches wide
  • Rims weigh anywhere from 349g (27.5 M5) to 572g (27.5 M930)

The M5 and M6 series wheels start at $2800 for the set while the M7 and M9 series are $2900, all using DT Swiss 240 hubs. Add $180 for the Chris King hub build option. There are a variety of graphic colors to choose from and they’ll be available in October 2017.

Roll over to www.enve.com for all the beta.

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August 30, 2017 – Ogden, Utah, USA – ENVE proudly announces the all-new M Series, featuring game-changing technology that promises to all but eliminate pinch flats forever. The new M Series consists of seven wheelsets, each crafted for a specific rider profile based on terrain, bike type, tire size, and riding style.

Since the launch of ENVE’s highly successful M Series in 2014, nearly everything in the world of mountain biking has changed – Cross country is more aggressive than ever, Enduro is a professional discipline, the Plus size platform has emerged, 29” carbon wheels are winning on the World Cup DH circuit, and E-bikes have taken Europe by storm. In order to address mountain biking’s progression and diversity, ENVE has completely reimagined the M Series with innovative new designs and technologies that promise to nearly eliminate pinch flats, improve durability, save weight, and greatly improve your ride experience.

“To develop the next generation of M Series we started by asking ourselves what is limiting the potential for a better ride experience. The answer for us was confidence and control. Confidence is lost when you don’t trust your equipment and ride in fear of tire or rim failure. Control is lost when you are forced to over-inflate tires or run inserts that diminish traction, ride quality, and add weight. ENVE’s M Series unlocks new potential by removing these limitations using evolved carbon rim design and technology,” stated Marketing Director, Jake Pantone.

ENVE M6 Series Trail Wheels, $999 rims only, $2800 with DT Swiss 240 hubs, $2980 with Chris King Hubs

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The latest M Series is built on the concept of absorbing energy and impacts which ENVE refers to as a Dynamic Impact Design. This concept is established via two unique ENVE technologies, one that prioritizes the demands of XC and Trail riders, the other the demands of Enduro and Downhill riders.

For the XC and Trail rider, ENVE presents a patent pending Wide Hookless Bead design. By increasing the width and carefully shaping the contours of the rim’s leading edges, ENVE’s new M525 (XC) and M6 Series (Trail) wheels promise the near elimination of pinch flatting and enhanced impact durability.

ENVE M7 Series Enduro / All-Mountain Wheels, $1049 rims only, $2900 with DT Swiss 240 hubs, $3080 with Chris King Hubs

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ENVE’s new M7 Series (Enduro/All-Mountain) and M9 Series (DH) wheels targeted at gravity enthusiasts feature an exclusive patent pending Protective Rim Strip that eliminates pinch flats, protects the carbon rim from impacts, and does away with the need to tape the rim for tubeless compatibility. According to ENVE, their Protective Rim Strip provides an independent tubeless seal that retains air pressure in the tire even if the carbon is crack or damaged. This technology has been ridden in 29” format to multiple wins and podium results during this year’s downhill World Cup season by the Santa Cruz Syndicate and Intense Factory Racing teams.

In addition to these new technologies that protect the tire from pinch flats and rim from damage, each model in the new M Series has been refined to ensure that riders looking for their perfect wheel have options from XC to E-MTB. Each wheel model has been crafted by ENVE for a specific rider profile defined by the terrain, bike, tires, and demands of the rider.

ENVE M930 DH Wheels, $1049 rims only, $2900 with DT Swiss 240 hubs, $3080 with Chris King Hubs

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The M Series is made up of 7 new models, each available in 27.5 and 29 inch diameters. These models are the M525, M630, M635, M640, M730, M735, and M930. The M5 and M6 Series wheels are ENVE’s XC and Trail category wheels while the M7 and M9 Series wheels are targeted at Enduro and Downhill riders. The last two numbers of each wheel model indicate the rim’s inner width for exacting tire selection and fitment.

ENVE’s new M Series will carry the companies industry leading 5-Year Warranty and Lifetime Product Guarantee. Highlighted in this warranty is the fact that ENVE’s warranty covers all forms of impact damage.

ENVE’s retail partners are now accepting pre-orders for the new M Series. The first deliveries will take place in late October 2017.

M Series Application Chart for 27.5 and 29-inch Wheels

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Models M525 M630, M635, M640 M730, M735, M735 E-Spec M930
Inner Width 25 30,35 30,35 30
Hole Count 24 28 32 32
Technology Wide Hookless Protective Rim Strip
US MSRP w/ DT240 $2,800 $2,900

About ENVE

Located in Ogden, Utah, ENVE Composites is a manufacturer of handmade carbon fiber bicycle rims and components.  Partnering with the prominent frame builders of our time and the world’s best athletes, ENVE combines the best composite technologies with real world athlete feedback to provide our customers with the ultimate in performance, durability, and quality.  ENVE designs and manufactures 100% of their rims in their Ogden, Utah, USA facility. www.enve.com

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