Memory Pilot Goes Hard With US Made Fenders & Wattstyle Tech Socks

This project from an industry veteran brings socks with new technical features to increase comfort, support, & style. Front fenders made in-house look to grow local production of bicycle parts for the future.

Memory Pilot Goes Hard With US Made Fenders & Wattstyle Tech Socks

Why start a new brand now? “Well, I am alive now, and have a lot of ideas to share” says Erik Saunders, founder of Memory Pilot. “After being involved in both racing and the manufacturing side of the industry I have thought through a lot of ideas to make products a little nicer than what you have come to expect. I also really believe that there will be a new importance placed on local suppliers of hardgoods in the bicycle industry and I want to be a part of it.”

Wattstyle Socks

Wattstyle socks in Breggplant colorway.

Comfort matters.  Designed specifically to perform as well grinding up climbs as they do at high speeds, these socks feature distinct functional zones with varying knits and thickness.  Wattstyle socks have a light compression fit with arch support, stay cool and dry, provide support and comfort all while being imperceptible during your effort. Wattstyle socks come in 4 colorways with more dropping soon and retail for $19.99.

Wattstyle socks are available in 4 colorways. (L to R) Socal, Trips Black, Breggplant, and Succulence.

Local Front MTB Fenders

The Local Front MTB Fender is made in Santa Barbara, CA and features the Santa Ynez ridgeline.

The Memory Pilot Local MTB Fender is made in-house in Santa Barbara, CA from US sourced HDPE. Each fender is die-cut from 1.4mm material and is thicker and more durable than most fenders on the market. We own the machine to produce this product and it gives us an incredible amount of flexibility to produce what people need quickly and affordably.  Our passion is for bike parts, and creation, so as a first step we have decided to make this fender. Eventually we will make other things too... but first things first. The Local Fender ties onto front suspension forks with a forward facing arch using 4 zip ties (included) and retails for $14.99.

OEM Resource

We love our brand, and we want to have a connection to all the riders who go out everyday for sport, and who push themselves to go faster or become more skillful. This extends equally to the other great people and companies within the industry who want to push their supply chains to carry out its work more efficiently.  We welcome any inquiries from others who can use our humble manufacturing ability as a resource to improve their business. As we grow our capabilities and manufacturing base we will always make room to support our friends in the industry.

For more information and to see everything going on, visit

Follow Memory Pilot on Instagram @memorypilot

About Memory Pilot: Motivated to share the lessons learned in a life devoted to riding fast and solving problems, a former pro road racer and mountain bike lover decided to launch his own brand.  Memory Pilot is about sharing ideas, human connections and creating products which make riding fast more comfortable and fun.

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