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Mariano - one of the masterminds behind the success of Santa Cruz - will be a valuable addition to the team at Orbea


March 1, 2017 - Mariano Gon (Madrid, 1965) joins Orbea as American Sales Director, effective immediately. Gon has more than 20 years of experience working in the Spanish and U.S. bicycle markets and was most recently the director of global sales at Santa Cruz Bicycles. 

Mariano is lending a hand with our ongoing project of strengthening our presence in the United States. His knowledge of the sector and vast experience make him a valued member of our subsidiary in the USA.

“Orbea already enjoys great prestige in the United States, and for me it is an exciting challenge to expose even more riders to the quality of our products. The Orbea USA team, with Gonzalo García de Salazar at the helm, is doing spectacular work and I am sure that together we will succeed in growing Orbea in this dynamic and demanding market,” Mariano says.


His experience in both the Spanish and American cycling sectors makes him a valuable strategic asset for Orbea. Likewise, Mariano has been won over by the brand and by the possibilities that lie ahead for the future.

“The identity of Mallabia and the Basque Country is felt in all the models that pass through the doors of our facilities. Orbea is a family with the best tradition, and has become a leader in super-innovative technologies. And that’s what I love about Orbea: the history, together with tradition and innovation, looking to the future,” he concludes.

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