Press Release

Introducing Brandon Semenuk's Pro Model etnies Shoe 10

etnies kicks off their CRANK Series with Semenuk's ultra-clean, signature edition mid-top shoe made for mountain biking.

Today, etnies is excited to introduce the CRANK Series featuring Brandon Semenuk’s pro model, the Jameson Mid CRANK. As an unstoppable mountain biking powerhouse, Semenuk is a living legend whose world titles and viral videos have earned him the highest degree of respect. If anyone deserves a pro model shoe, it is the hard-working Brandon Semenuk.

etnies is honored to enter the mountain bike footwear category with the most durable footwear and the sport’s biggest name. Brandon Semenuk’s pioneer spirit and relentless approach to riding personify the future of etnies. Watch his journey with etnies here.


With the same innovative spirit that inspired etnies to push the envelope with progressive footwear for over 30 years, the Jameson Mid CRANK is due to usher in a new era of performance mountain bike footwear. Building on three decades of tech advances, the Jameson Mid CRANK defines progression, versatility and durability. Designed by Brandon Semenuk, his pro model shoe is developed to provide advanced footwear housed in a super clean silhouette inspired from etnies skateboard heritage.

The CRANK Series’ inaugural style offers mountain bike-grade stiffness with freeride functionality, providing a shoe that is as versatile as Semenuk.


  • Designed by Brandon Semenuk
  • Pro foam 1 insole
  • Stroble board midsole for stiffness and pedal feel
  • Asymmetrical collar for ankle protection
  • TPU underlay on vamp for reinforced fit
  • Grippy Geo-Hex tread pattern
  • Extra PU nubuck
  • Tongue gussets
  • Black and Stone colors
  • MSRP $99 USD

With a stroble board shank in the midsole, the shoe’s structure provides just the right amount of stiffness and pedal feel.  Whether you’re hitting trails or your favorite jump spot, the outsole delivers a sweet spot of flexible stability. The Geo-Hex tread pattern allows for perfect pedal pin engagement. An asymmetrical collar comes up higher on one side with a thicker panel on the shoe’s medial inside for an extra layer of protection. The CRANK Series’ inaugural style offers mountain bike-grade stiffness with freeride functionality, providing a shoe that is as versatile as Semenuk.

The Jameson Mid CRANK is available now at and local ride shops worldwide.

About etnies

Built by skateboarding since 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etnies’ vision, led by owner and skateboarder Pierre Andre Senizergues, is to remain the leading skateboard footwear company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring a world class team of skateboarding, surfing, snowboarding, mountain bike, and BMX riders, and continues its dedication by giving back to each of these communities.


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