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Hayes Bicycle Group, owners of Hayes Disc Brakes, Sun Ringlé, Wheelsmith, Answer and Manitou Suspension Products, announced today that they have appointed Scott Struve as Director of Marketing and Product Management. Scott will be charged with setting strategic marketing direction for the division including brand vision, communications and product management.

Struve brings a vast amount of experience to Hayes having held marketing leadership positions for several iconic North American brands including Cannondale, Burton Snowboards, Timex and Converse Footwear.

“The Hayes group of brands has always been part of my cycling landscape and over the years I’ve ridden them all,” says Struve. “It’s an honor to be here and I look forward to working with a great team of passionate people. I look forward to helping these brands realize their full potential.”

“Scott has a reputation for bucking convention and getting brands noticed. His background, experience and passion for cycling are a great fit and parallel our future growth strategies. We’re looking forward to him taking our group of brands to the next level,” said Darren Campbell, VP/General Manager of Hayes Bicycle Group.

Struve started at Hayes Bicycle Group on May 17th. He and his family will be relocating to the Mequon, Wisconsin area later this summer.

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