MAY 7, 2018 – Irvine, CA – Fox Racing, the global leader in MX and MTB gear and apparel, announces its support and participation in the first annual “International Ride Mountain Bike Day”. Otherwise known as #RideMTBDay, the movement is composed of decentralized, community-based events that take place around the globe with mountain bike brands, media, professionals, retailers, parks and local riders everywhere, with everyone showing their love and support for the sport of mountain biking by holding group rides, fundraisers, races and demos on JULY 20 – EVERY YEAR.
On this day, they’ll gather together at local trails, bike parks, and bike shops or even enjoy a solitary ride alone at their favorite spot, all bringing riders all over the world together to make it an official holiday for mountain biking.
“The sport of Mountain Biking has an incredible culture and Ride MTB Day is a great way to celebrate it. Fox is excited to support the inaugural #RIDEMTBDAY to help get more riders on their mountain bikes and have fun. The goal is to have the concept adopted by the ENTIRE industry and raise mountain bike awareness and participation. We look forward to more and more brands and retailers supporting #RIDEMTBDAY year after year.” - Dave Ahumada, Global Marketing Manager, Fox MTB.
Follow International Ride MTB Day on Instagram: @RIDEMTBDAY and WWW.RIDEMTBDAY.COM
About Fox Racing
For over four decades, Fox Racing has been the global leader in motocross and mountain biking gear and apparel. Fox outfits the world’s best athletes and enthusiasts with products that combine innovation and style, rooted in the brand’s original competitive motocross spirit. The company is based in Irvine, California, with offices, retail stores, ambassadors and athletes all around the world.
Follow us at: https://www.instagram.com/foxmtb/
6/27/2018 9:49am
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