Press Release

Crankworx and Ilabb Announce Canadian Partnership 2

These two powerhouses are bringing world-class gear and events together again in 2022.

Crankworx is about bringing together a multitude of ride disciplines and an awesome community of riders to essentially celebrate the art of riding and enjoy an awesome weeklong festival to ride, race and celebrate. 


After meeting the Global Crankworx team in New Zealand last year the conversation started around partnering on the other side of the world. With ilabb’s move to Canada it felt like a natural progression to collaborate on what we both feel is a perfect synergy of brands.

We have loved working with the New Zealand Crankworx team so to continue this partnership internationally was such an exciting move and we are beyond stoked with how the collaboration line has come out. 
Crankworx really let us have some freedom in design but also worked closely with us to create a product that we all feel will be received well by the awesome ride community and beyond!
- Seadon Baker, ilabb Owner

Photography: Clint Trahan & Alexa Christensen

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