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Chainrings, Chainguides, and all the Sweet Pain that Followed - Shovel Summer Tour 2017

Shovel 2017 tour, the pain, the experience


Summer is over… Obviously

What have we done this summer?

We gave our chainrings a proper test.

If we close just one of our eyes and pretend that we are a full strict company, our calculation of what we have done this summer will be precisely in numbers, values, and percentages. But as a company that enjoys working as much as being a biker, our summer report is made of trips, bike parks, friendships, beers, but don’t get us too relaxed, and great business too!

What have we done during these hot days then?

Visited France, the beautiful Alps to be precise; Les2Alpes and Alpes d’Huez.


Our greatest Shovel racing team was the best – in falling… just before the race… but the One, the Chosen One made it to the end of the race. We were racing at the Mountain of Hell (Mountain straight outta hell). Our own Josip Lovasić – Joža, better known as the Croatian Redneck who is made 90% from bacon, killed the race and ended up at the 375 place. Not bad for the first time.


What about business?

We had a Shovel tent where we demonstrated our products to the French market but ended popular mostly around the world. Just around the world, yeah…

We were showing our famous chainrings and chainguides. Why is it so "Wow!"?

They have nothing to do with the IT world but we can say they are smart-products. Our chainguides have an open mounted system which allows you easier mounting. And our chainrings were new this summer. We had oval ones too. They are Fat/slim and also badass looking. Everything is designed and produced in Shovel factory based in Osijek, Croatia!

We gave it a proper test, holding nothing back, and it was a blast. Feel free to check it here:


At the Alpes d’Huez

We had a blast! Didn’t race cause of the falls we had earlier in the bike park at the 2Alpes. Or did we? If we were good looking we would probably have slept away the Megavalanche because of some ladies but nah, not even then, our wives would break our frames. And back, and noses… Not so manly anymore, ha?

But, what have we done at Megavalanche and why we had a blast?

The first day we also demonstrated our products and gave 100% assurance to some of the riders that they will come back tomorrow. Just because we have an eye for the bikes without chain guides and we can feel that chain drop. Not even have to say that we can hear it, motherly instinct.

What happened? The Megarow at MegAvalanche. Everyone needed a chainguide because the race was totally made for the ones who would ride it to the end with the chain on! As a result our chainrings just disappeared. The most popular product there was totally the oval chainrings.

Along the way, we drank a trunkload of beer, met interesting and cool riders, like Fred Leth and Lewis Bradley, and all in all, it was a great trip, an awesome experience which we shall do it again in 2018. 

Long way home

It was almost two weeks of a slow ride by the van, but totally fast one by bikes. Not just in a physical way, it was totally a fast growth of our market. We introduced ourselves as the open minded, cheerful and fun Croats that just love bikes and their products cause they are made smart and with love (and blessed with beer).


Entire Shovel team

Story by Marija Lozančić

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