Press Release

Canyon Launches 2 New Strive CFR Models for 2020 4

Lighter frame construction and new wireless build options highlight these two new range-toppers from Canyon.

KOBLENZ, 30 JANUARY 2020 — Quick climber, downhill weapon: the Strive, with its game-changing Shapeshifter technology, is like riding two bikes in one. In 2019, a new Strive was launched with an overhauled Shapeshifter system, representing the latest evolution in enduro racing performance. And now, in 2020, this multiple award-winning carbon racer is pushing the bar even further with the launch of two new CFR models.

CFR stands for Canyon Factory Racing: these bikes are designed and crafted to win in the hands of the world’s best riders on the toughest EWS stages on the planet. Pros like Dimitri Tordo and Ines Thoma [joined today by Jack Moir - ed.] demand only the very best equipment: and the new Strive CFR 9.0 and Strive CFR 9.0 Ltd. – closely developed in unison with Canyon Enduro riders – are ready to deliver true world-class performance at the highest level. Using cutting-edge carbon fibre construction techniques, Canyon’s engineers have reduced the frame weight by a huge 300 grams – making a total build weight of 13.3 kg possible on the lightest bike in the range, the Strive CFR 9.0 (size M). With FOX Factory 170/150 mm suspension, Shimano XTR shifting and brakes, and DT Swiss EXC carbon wheels, it’s one of the lightest full-suspension enduro bikes on the market. The flagship model is the 14.2 kg Strive CFR 9.0 Ltd., with top-end 170/150 mm RockShox suspension, SRAM XX1 Eagle AXS groupset, Reverb AXS dropper post, SRAM Code RSC brakes, and ZIPP 3Zero Moto carbon wheels with the latest TyreWiz air pressure monitoring tech.

 Canyon Factory Enduro Racing 2020: mentor Fabien Barel, pro riders Ines Thoma and Dimitri Tordo, and the new Strive CFR.
Shapeshifter 2.0: completely redesigned and overhauled for 2019, this game changing tech is still the beating heart of the Strive.

The Strive is designed and built around the Shapeshifter, which transforms the geometry and characteristics of the bike on the fly, between uphill and downhill modes. With the flick of a handlebar-mounted switch, the Shapeshifter gas spring activates, lowering the bottom bracket height by 4 millimeters, and reducing the seat angle and steering angle by 1.5° - advantages that make all the difference on fast, steep descents. And when it’s time to climb, just press the button again to optimise the bike’s pedalling efficiency, with the rear travel limited to 135 mm.

Strive CFR LTD
Strive CFR 9.0 (red)
Strive CFR 9.0 (black)

The Strive CFR 9.0 and Strive CFR 9.0 Ltd. are available from Tuesday 4 February on, priced at €5,999 and  €9,000 respectively.

Read Vital's review of the new Strive HERE.

About Canyon Bicycles

What started life in founder Roman Arnold’s garage as Radsport Arnold has evolved into one of the world’s leading manufacturers of road, mountain, triathlon, fitness, urban and kids’ bikes as well as modern e-bikes. Officially renamed in 2002, Canyon works hand-in-hand with the best athletes on the planet to produce an array of award-winning bikes that embody a pure passion for riding. With a strong reputation for true innovation, implementing leading technologies, clean and clear design as well as the highest standards in quality and service, Canyon continues to expand worldwide, selling more bikes outside of its native Germany than within since 2008. As a pioneering direct sales brand, Canyon products are exclusively available online at


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