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Anamoly MTB Sends it Into Kickstarter With Their All New Flat Pedal Shoe Launch 5

Anamoly MTB is looking to break into the mountain bike shoe market with a new approach to footwear.

Anamoly MTB Sends it Into Kickstarter With Their All New Flat Pedal Shoe Launch

Anamoly MTB is the world’s first mountain bike shoe ever to be introduced on the crowdfunding platform & community Kickstarter. Our story starts with an obsession to build the ultimate mountain bike shoe.

In recent years, mountain biking has seen an explosion in popularity, thanks to increased exposure from events like Crankworx and Red Bull Rampage, as well as exponential improvement in both trail building and bike technology. These factors have combined to give mountain biking an added boost, where it’s now starting to rival the popularity of the ski and snowboard industry.

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This increased popularity brings with it a whole new generation of adventurers looking to take part in the sport, who aren’t just seeking out gear and components that function properly, but which also has their own unique styles & personalities in mind.

For decades, finding the right pair of mountain bike shoes has involved an unavoidable tradeoff between finding what looks good, and what functions well, since very few products in the category have achieved to do both at the same time.

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The entire team at Anamoly MTB are excited to launch the mountain bike shoe redefined — a flat pedal shoe that not only looks great, but performs incredibly, and was created by riders, for riders. We’ve crafted our shoes from premium quality lightweight, waterproof & mud proof materials, and have hooked them up with a super sticky, high-friction rubber underneath that keeps your feet safely planted to your favorite flat pedals of choice.

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Inspired by Hero Dirt (the perfect consistency of wet dirt for riding) we spent two and a half years developing our proprietary Hero Rubber™ compound. Hero Rubber™ is an insanely sticky rubber that not only performs like a champ in dry weather, but becomes stickier when wet, giving you peace of mind in the wettest of riding conditions. This unique rubber formula also has an incredibly low rebound rate, helping to absorb impact on hard landings.

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For the longest time, footwear in the mountain bike marketplace has been notoriously bland, monotonous, and restricted to a limited range of colors and styles. We asked ourselves the question, couldn’t there be a better way? Couldn’t we design footwear that’s as stylish as it is functional? By taking cues from custom mountain bike frame protectors and mudguards, as well as the ski & snowboard industry, we decided to add a little extra flavor by incorporating unique graphical hits throughout the shoe. This gives them a confidence-inspiring style that’s hard to miss out on your favorite trail or at the local bike park.

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Launching on Kickstarter gives us the power to go directly to the riders, and to give them the chance to pre-order the shoes at a discounted rate before they are available at retail. In doing so, this will give us the critical capital investment needed to cover the costs of production tooling and manufacturing, so that we can bring these products to market and move forward as a company. We’re also giving all backers who pledge to the campaign the ability to vote on which styles we produce, well before we commit to mass production and start to make them at scale.

By crowdsourcing and decentralizing the decision-making process in this way, Kickstarter gives us the unique ability to test the market and to take an experimental approach to product development that might be too risky otherwise. As a result, this gives us the opportunity to release brand new line products that we're hoping will set an entirely new benchmark for style, performance and quality within the mountain bike industry.

To learn more and back this project, you can head to Anamoly's Kickstarter page.

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