PRESS RELEASE

100% Releases Spring 2019 MTB Collection 1

Innovative new designs and colorways complement exciting new bike gear lineup.

100% Releases Spring 2019 MTB Collection

San Diego, CA (February 19, 2019) – The first waves of 2019 100% mountain bike gear and casual apparel are now available.

The Spring 2019 range brings expanded riding gear choices from the flagship R-CORE-X downhill gear to exciting updates of the CELIUM and AIRMATIC (your best choices in all mountain) and expanding into all price points with the feature-rich RIDECAMP line.

Representing the flagship of the line, R-CORE-X elevates our R-CORE collection to the next level with 4-way stretch materials (and additional weight saving material treatments) resulting in our lightest weight, highest performing line of riding apparel to date.

Loaded with essential features and a super clean design, the RIDECAMP is the perfect all-around gear providing exceptional performance and comfort that will keep you on the trails longer.

Perfectly complementing RIDECAMP are new designs and colors in the STATUS helmet, 100%’s exceptional value-oriented mid-level full face helmet line.

Standing above its all mountain competitors, CELIUM premium riding apparel features the Boa® Fit System incrementally adjusts the waist closure for a superb fit. CELIUM also utilizes 4-way stretch construction (like R-CORE X) to allow unrestricted movement.

Additionally, the 100% Spring 2019 GOGGLE lineup is completely refreshed with a wide range of new colors and feature-rich options; as are the GLOVE and CASUAL wear lines.

Check out the complete 2019 Bike Collection and stay tuned for more exciting 100% SPRING 2019 launches.

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100% has always been synonymous with racing Americana and has been linked to many iconic moments that have built the roots and history of what is modern motocross.

Today, as the brand's awareness grows again in Motocross, on Downhill slopes, and BMX tracks, 100% is inspiring a whole new generation of racers and asking them the original tag line, "How much effort do you give?”

Based in San Diego, California, 100% produces a collection of premium goggles, eyewear, helmets, gloves and sportswear that is designed specifically for today’s demanding racer.

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