100% Launches the Altis All Mountain Helmet

The New 100% Altis

Engineered for the demands of the modern-day mountain biker. Lightweight, breathable with class leading performance and safety all with a modest budget in mind.The new ALTIS helmet offers riders an ultra-lightweight fit with an active cooling system to provide a safe and comfortable fit that goes the distance on your riding adventures. Aided by 14 ventilation ports allowing for an impressive airflow. A multi-point adjustable visor designed for maximum visor and goggle stowage, to accommodate all conditions.

Also, including the Smartshock® suspended rotational system improves protection by immediately compressing and absorbing direct impacts, thus reducing energy transfer to the brain over a wide range of speed and impact types. 11 points of Smartshock® allow for coverage throughout the entire helmet.

Available in 3 colorways today, White, Grey, and Black, for a retail price of $100.

About 100%:

100%, based in San Diego, California, is an independent premium sports brand with a focus in performance eyewear, technical apparel and sports protection. 100% empowers today’s most demanding athletes with the performance technologies and gear they need to compete at the top of a wide variety of sports.

The 100% brand has been synonymous with Motocross Americana and linked to many iconic moments that laid down the roots of what is modern Motocross. 100% dates back to the early 1980’s when the popular logo graced the factory racing equipment of the biggest stars in Motocross.

Today, 100% is inspiring a whole new generation of athletes and asking them the original tagline: “How much effort do you give?” The 100% brand boasts an impressive roster of athletes include seven-time Tour de France green jersey winner and three-time road cycling world champ Peter Sagan, two-time AMA 450 Supercross champion Cooper Webb, three-time downhill mountain biking world champion Sam Hill, UCI cross-country mountain bike world and European champ Jolanda Neff, Brazilian ultra-running phenom Fernanda Maciel, four-time UCI downhill world champ Loïc Bruni, Reigning UCI downhill world champ Reece Wilson, 2013 Ironman world champion Frederik Van Lierde, New York Mets’ Pete Alonso, Atlanta Braves’ Ronald Acuna Jr. and San Diego Padres star shortstop Fernando Tatis Jr. Follow us on Facebook, Twitter and Instagram.

www.100percent.com