Press Release

100% Launches 2018 Fall Collection

New goggles, gloves and casual apparel available now.

San Diego, CA (August 28, 2018) - 100% is proud to introduce the latest collection of goggles, gloves and casual apparel. The 2018 Fall Goggle range includes a plethora of new designs and colorways in the World Cup winning Racecraft +, worn to victory by Loic Bruni in Mont Saint Anne. Also included are the always popular Racecraft models, and the perennial favorite Accuri line. Additionally, the all-new mud-specific Strata Forecast goggle marries the premium Forecast Film System with the economical Strata goggle to provide a high-performance mud goggle at an extraordinary price point. Not to be outdone, the youth line enjoys multiple fresh color ways and two new film-equipped goggles to complete the already robust offering. Find goggles.

The entire 100% glove lineup has been completely redeveloped and redesigned for Fall 2018. The fit, function, and construction have all been refined to offer the most comprehensive glove collection to date. The assortment offers eight unique chassis with features specifically tailored to accommodate all riding styles, disciplines and conditions. All new for Fall 2018 is the Cognito glove, boasting ultimate knuckle protection via strategically placed D3O armor without sacrificing comfort on the race course or trail. The ultra-popular Brisker glove returns with enhancements to the cuff and fit, while maintaining the perfect balance of cold weather insulation and exceptional dexterity to control your bike. Adjustable closure, slipon, waterproof, vented, youth, women-specific – 100% has purpose-built a glove for every rider. Find gloves.

In addition to industry-leading goggles and gloves, the Fall 2018 product line encompasses a vast assortment of men’s, women’s and youth casual apparel to outfit the entire family. Shop casual apparel.

View the complete Fall 2018 collection now at

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About 100%

The 100% brand has always been synonymous with motocross Americana and has been linked to many iconic moments that have built the roots and history of what is modern motocross.

Today, as the brand's awareness grows again in Motocross, on Downhill slopes, and BMX tracks, 100% is inspiring a whole new generation of racers and asking them the original tag line, "How much effort do you give?"

Based in San Diego, California, 100% produces a collection of premium goggles, eyewear, helmets, gloves, and sportswear that is designed specifically for today's demanding racer. 100%. The Spirit Of Racing.

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