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100% Introduces the Glendale®

100% Introduces the Glendale® - a vintage inspired sport sunglass.

SAN DIEGO, CA (October 16, 2018) - True to its roots, 100% continues to deliver unique and highly recognizable performance sunglass frames while including all the latest eyewear technology the brand is already known for.

For almost a decade, Peter Sagan has continuously focused on what he’s famous for: winning grand tour stages, monument classics and world championships. Regularly polled the most popular cyclist in the world, Peter has become cycling’s modern icon. But what do we really know about Peter Sagan?


“I have very little time in my life for anything outside training, media work and racing. But two years ago, when I decided to join forces with my guys at 100%, we got to spend some good relaxing time together in Southern California.  

Amongst other things, I remember we instantly clicked on our shared love of design and American vintage muscle cars. Sparks quickly happened and together with the creative team of Jerome & Marc, we went to work on this very special concept that would bridge the gap between one of my life passions and my every day racing. I was so excited!” said Peter.

“Peter is so fun” added Marc Blanchard, Creative Director at 100%. “He doesn’t impose limits to imagination at all. But real life and especially competitive cycling provides a lot of constraints. We had to ensure we could deliver a unique blend of vintage-modern Americana design while continuing to include all the latest eyewear technology we are already known for.”

The Glendale’s performance is second-to-none comprised of premium frame materials and lenses that exceed today's most demanding standards of visual clarity, comfort and protection. The details in the construction enable users to customize nose and temple fittings. It strikes the perfect balance of timeless styling with premium technologies to match the demands of the most distinguished and demanding riders.

View the complete 2019 collection now at


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100% has always been synonymous with Racing Americana and has been linked to many iconic moments that have built the roots and history of what is modern motocross. Today, as the brand has anchored into Mountain Bike Downhill slopes, Road Cycling courses, and BMX tracks, 100% is inspiring a whole new generation of racers and asking them the original tag line, "How much effort do you give?” Based in San Diego, California, 100% produces a collection of premium goggles, eyewear, helmets, gloves and sportswear that is designed specifically for today’s demanding racer. 100%. The Spirit Of Racing  For more information, contact

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