PRESS RELEASE

100% Introduces the ALTEC and TRAJECTA Helmets

Meet 100%'s two newest creations; the All-Mountain Altec and Enduro Trajecta Helmets, both featuring Smartshock Technology.

100% Introduces the ALTEC and TRAJECTA Helmets

San Diego, CA (July 9, 2019) - 100% is pleased to announce the addition of two new helmets to its fast-growing mountain bike line.  

The Altec is the advanced rider's choice for a confidence-inspiring, protective and ventilated all-mountain helmet. The Trajecta is 100%'s solution for stylish, class-leading performance and safety features in a full-face enduro helmet. 

Both helmets were conceived from the start with full integration of the Smartshock Suspended Rotational System. Traditional bicycle helmets are designed to provide direct, straight on impact protection. But in real life, most cyclists experience oblique, angular impacts that produce both rotational acceleration and deceleration forces on our brain. The Smartshock suspended rotational system improves protection by immediately compressing and absorbing direct impacts but also allows the helmet liner to move independently from the outer shell, thus reducing energy transfer to the brain over a wide range of speed and impact types. Smartshock is quite simply the newest, most advanced, intelligent, fully suspended rotational system for your brain. Check out the video below to learn more:

 

TRAJECTA HIGHLIGHTS

  • Smartshock® Rotational Protective System - (13 Points)
  • Multi-Density EPS foam - injection molded with polycarbonate
  • Massive airflow - industry leading 24 ventilation ports
  • Patent-pending chin bar integration
  • Weight: 860 grams / size M shell
  • Multi-point adjustable visor designed for maximum vision and goggle stowage
  • Anti-Microbial liner - washable, moisture-wicking 
  • Lightweight D-Ring locking closure
  • Two size-specific molds - SM/MD and L/XL (different pads used to fine tune fit)
  • The TRAJECTA is tested and certified according to ASTM (F1952-15), CPSC (16 CFR 1203), CE (EN 1078:2012+A1:2012), and AS/NZS (2063:2008) Bicycle Standards.
  • MSRP: $250

ALTEC HIGHLIGHTS

  • Smartshock®  - 14 Point Smartshock® Rotational Protective System
  • Multi-Density EPS foam - injection molded with polycarbonate
  • Massive airflow - With an impressive 15 ventilation ports
  • Weight: 350 grams / size M shell
  • Sunglass Storage - integrated sunglass storage system
  • Multi-point adjustable visor designed - for maximum vision and goggle stowage
  • Anti-Microbial liner - washable, moisture-wicking 
  • Adjustable Ratcheting Fitment System
  • Nexus Push Release snap-buckle
  • Size-specific molds - XS/S, S/M, and L/XL
  • The ALTEC is tested and certified according to ASTM (F2032-15), CPSC (16 CFR 1203), CE (EN 1078:2012+A1:2012), and AS/NZS (2063:2008) Bicycle Standards.
  • MSRP: $165

Head over to ride100percent.com to discover both the Altec and the Trajecta Helmet Collections - available worldwide starting today.

About 100%

While 100% is originally known for its iconic roots in motocross and racing Americana, the popular San Diego, California-based brand has grown strong in the MTB racing scene. Numerous world championship titles in Downhill, Enduro, Cross Country and Cyclocross have been claimed by its International family of Athletes helping 100% gain unprecedented global brand recognition. 

Based in San Diego, California, 100% produces a collection of premium goggles, eyewear, helmets, gloves, protections, and sportswear that is designed specifically for today's demanding racer.


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