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100% proudly welcomes Cam Cole from the Yeti/Fox Racing Shox World Cup Team. The newly formed partnership comes just as Cam prepares for the Sea Otter Classic this weekend in Monterey, CA.

Long regarded as a one of the most iconic brands in motocross, 100% entered the MTB world during the 2012 UCI DH World Cup, followed by a strong presence at Interbike 2012. Cam joins a roster of other top DH riders on the 100% team.

Based out of Christchurch, New Zealand, Cole has been racing the World Cup Circuit over the last three seasons. He has claimed several podium positions and looks to better his performance for 2013. Prior to racing downhill, Cam enjoyed a successful career in BMX. Starting at the age of 3, Cole worked his way through the ranks eventually winning three titles in New Zealand and a number six ranking at the 2003 BMX World Championships.

"This product is like nothing else,” stated Cole. “Right when you open the box you know you are getting a premium product. The goggles are amazing and they perform awesome! I am stoked to be involved with the 100% program in the coming years."

Watch for Cam in the new Racecraft goggles this week at Sea Otter. The complete collection can be viewed online

About 100%

The roots of the 100% brand date back to the early 1980’s when the popular logo graced the factory racing equipment of the biggest names in motocross.

Thirty years later the passion for the spirit of racing remains.  With a complete new line of premier goggles and accessories for MX, Off Road and MTB, 100% is about to inspire a whole new generation of racers and ask them the original tag line, “How much effort do you give”?

100%.  The Spirit Of Racing.

For more info, contact


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