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Chain retention company ethirteen and The Hive, makers of Chub Hubs among other components, have joined forces.

www.e13bythehive.com

The Hive proudly announces a merger with chain retention manufacturer e*thirteen. Independently, both companies are dedicated to designing and manufacturing industry-shaping cycling components. Together, we’ll build on our shared philosophy of strong engineering principles and quality manufacturing to deliver even greater innovation to a discerning customer base. Neither company would exist without loyal customers and industry families, so we thank you for being an integral part of our progress and inspiration. In the near future, we’ll be revealing several new products to be released under a shared brand. In an effort to get you back on the bike instead of in front of the computer, we’ll keep this short and sweet:

e*thirteen is integrating into the Hive, replacing the Fifteen.G Offroad product phylum. Current Fifteen.G cranks will be re-branded as e*thirteen and we’ll soon have additional product offerings under the e*thirteen offroad phylum–both gravity and XC. From here on, the Hive consists of e*thirteen Offroad, Chub Wheelgoods, and Revl Road. Since we all love to ride anything with two wheels, we are happy to offer groundbreaking products for all categories.

Looking forward, much from an operational standpoint will stay the same. Almost all of e*thirteen’s staff will become employees of the Hive. Some will remain in Massachusetts, while a few will make the migration to the Hive HQ in Northern California. Former e*Thirteen owner Dave Weagle, while no longer directly involved, is a good friend and will be sharing his thoughts and ideas. The Hive’s George Dubois and Greg Thrash will competently fill Dave’s large engineering shoes. With over 20 years of engineering experience in the bike industry, George and Greg have designed products for all the familiar, big names.

e*thirteen wrote the book on high-performance, bombproof chain retention systems and set the bar higher still with completely revised and upgraded offerings in 2009. Their forward-thinking chain retention system designs have been the gold standard during the renaissance of gravity riding/racing and continue to be mimicked by the competition.

The Hive has received accolades in the bicycle industry for its current Fifteen.G crank, incorporating novel features that improve upon the shortcomings of competitor crank systems. Bike Magazine liked the crank so much that they awarded it the “Best New Crank” of 2009. Chub Hubs by the Hive have also garnered praise – Decline magazine called them “One of the most responsive and stiff feeling wheelsets we have ever ridden.”

Great products are only as good as the tech support and service that back them up. e*thirteen and the Hive focus heavily on customer service, including websites full of important and clearly written technical documents. We’ll continue to provide the comprehensive and personal support you’re used to from both companies.

Joining forces enables e*thirteen and the Hive to strengthen our global distribution network. Regardless of where you’re riding in the world, you can be confident that you have the support of top-level distribution networks. In the next month, www.bythehive.com will be updated with the new distributor list.

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