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GT Factory Racing Brings on Next Generation of Talent Powerhouse Riders

Taylor Vernon and Martin Maes Set to Ride with Beaumont and Athertons

Bethel, CT – December 14, 2012 – GT Bicycles, a Dorel Industries (TSX: DII.B, DII.A) brand, announced today the signing of two of Europe’s most dominant young riders to expand its champion downhill and enduro race team GT Factory Racing. Taylor Vernon of South Wales will join the world’s fastest downhill race team to train alongside Gee Atherton, Rachel Atherton, and Marc Beaumont, while Martin Maes from Belgium will join Dan Atherton on the enduro team.

“Taylor was first brought to our attention last year and we’ve seen him post some solid results in the under 16 sections this past season,” said Dan Brown, Team Director. “The team is on a roll right now with Rachel’s World Cup win, fastest team overall title and Gee taking podiums in every race. It feels like the right time for us to start to bring on some new young riders and we think that Taylor has the potential to become a major force on the World Cup scene.”

16-­‐year-­‐old Vernon will be racing on a GT Fury as he works to dominate the Junior World Cups and World Championships.

“Words can’t describe how stoked I am to be joining Dan, Gee, Rachel, and Marc on GT Factory Racing,” said Vernon. “I’m so excited about racing at the International and World Cup level and know that I could not ask for a better or more experienced team of people to teach me all there is to know.”

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On the enduro side, 15-­‐year-­‐old Martin Maes turned heads when he took 5th place overall at the Superenduro of Nations at Sauze d’Oulz. He will be riding a GT Force and focusing on the Enduro World Series.

“Nobody could quite believe it,” said Dan Atherton. “There isn’t a junior category in superenduro so this 15-­‐year-­‐old boy is just wasting some of the toughest and most experienced adult riders on the circuit. We are really excited about the Enduro World Series in 2013 and I’m stoked to have a new teammate with this much potential.”

“This opportunity feels like a dream come true,” said Maes. “I have the greatest admiration for Rachel, Dan, Gee and Marc and will be so happy to ride with them.”

Follow the GT Factory Racing team at http://athertonracing.co.uk/, on http://www.facebook.com/athertonracing or on twitter @AthertonRacing for further developments. Follow GT at www.GTbicycles.com on facebook at http://www.facebook.com/GTBicycles or on twitter @GTBicycles.

ABOUT GT BICYCLES

GT is a premium brand of Cycling Sports Group, part of Dorel Industries (TSX: DII.B, DII.A),a world class bicycle and juvenile products company. Now in its 50th year, Dorel creates style and excitement in equal measure to safety, quality and value. Dorel has annual sales of US$2.4 billion and employs 5,000 people in facilities located in twenty-­‐four countries worldwide. Since 1972, GT has provided riders of all ability levels with a trustworthy, reliable, rock-­‐solid bike they need to push their own personal limits, and the limits of cycling. Their legacy is instilled in every GT design, be it a BMX, mountain, road, or pavement bike. For more information about GT Bicycles, please visit www.gtbicycles.com.

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