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Remember the teaser that rocked the world?  You know, the one with Semenuk absolutely annihilating Utah's big mountain landscape?  That was the official introduction of the new movement Trek is calling the C3 Project.  If you don't remember or somehow missed it, here's a quick refresher:

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PhotoAt its core, the C3 Project is focused on four athletes: Brandon Semenuk, Cam McCaul, Andrew Shandro, and Rene Wildhaber. As Trek puts it, these "freeriders are continually pushing the limits of what's possible on a mountain bike - and the group camaraderie of shooting for film inspires as much creativity and progression as the focus of a slopestyle or enduro downhill.  These athletes are about more than just competition - and that's where the term C3 comes from... because for them, cinematics and creativity are equal to competition as a measure of success and source of inspiration."

In order to keep everyone up to speed on this incredible undertaking, Trek recently launched a new website to showcase the C3 Project, and we invite you to take a few minutes to check it out at trekbikes.com

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