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Introducing the new Hayes PRIME disk brake, featuring:

    - Tool-free adjustments

    - Newly designed pads

    - "Performance" hose

    - Titanium hardware

    - Some funky rubber frame protectors

    - See the blur in the photo? It's "secret sauce" - also described as the "poppet cam stroke adjust"

For all the other details, check out the new PRIME website.

We also checked out the Hayes Brakes twitter feed.  They had some interesting things to say:

"We spent hundreds of man-hours benchmarking the disc brake competition. Why? So we could pound them with the new PRIME disc brake."

"The PRIME two piece rotor is not only gorgeous, it's lighter, stiffer & more colorful than our one piece designs. Beauty & performance-perfect"

"Enjoy removing your wheel to change your brake pads? PRIME's top loading brake pads aren't for masochists. They're for the rest of us."

"It's so simple and we're the first brake company to do it. Headtube and headset cup scratches are history with PRIME's tube top cover."

"Tiltbore > Taperbore. PRIME‘s improved finger placement and comfort with 10 degree Tiltbore technology will give our competition brake rage."

"Want more braking power? PRIME has 23% more stopping power than our Stroker line, it's dyno and rider tuned for torque and control.

What do you think?  What's under the blurry patch in all the photos???

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