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Ever since it launched the Hero 3+ in late 2013, it was clear that GoPro's grip on the wearable action cam market was not weakening. After 3 years of impressive growth the company is now filing an IPO in the hopes of raising at least $100 million when trading commences. GoPro will list on the NASDAQ exchange under the ticker symbol GPRO.

With revenues of almost $1bn in 2013 for a net profit of $60m, the company certainly has a good base to launch from. The success of the IPO will depend on how investors view the long term prospects of the company, including how it intends to face new dynamics in the market brought about by the evolution of smartphones, for example. Strategies invoked by GoPro include finding ways to generate revenues from the impressive amount of content already hosted on the company's platform.

Gee Atherton being chased by a Peregrine Falcon - just another day in the GoPro office.

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