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Pretty big news in the MTB suspension world as FOX acquires Marzocchi's MTB product lines. Read the press release below

​SCOTTS VALLEY, Calif., Oct. 19, 2015 (GLOBE NEWSWIRE) -- Fox Factory Holding Corp. (NASDAQ:FOXF) ("FOX") today announced, that through certain of its subsidiaries, it has entered into a definitive agreement to acquire certain specified assets of Marzocchi's mountain bike product lines. The Marzocchi business designs and manufactures motor bike and mountain bike suspension products. FOX expects the transaction to close in Q4 2015 and it is subject to customary closing conditions and is not expected to have a material impact on its anticipated financial results in either fiscal 2015 or 2016.

"We are excited to announce the agreement to acquire certain assets of the Marzocchi mountain bike product lines, which we believe is a significant opportunity for FOX to further expand the penetration of our bike suspension products across more price points," stated Larry L. Enterline, FOX's Chief Executive Officer. "The Marzocchi team has a long history of performance suspension experience and we believe that this highly complementary transaction will allow for the increased growth of the Marzocchi brand worldwide. We expect this transaction will bring together and strengthen two highly complementary product lines and allow for FOX to leverage its marketing, engineering, distribution, and supply chain resources to drive increased top-line growth and profitability."

FOX expects to report fiscal third quarter 2015 earnings results in early November and plans to provide additional financial and transactional details at that time.

About Fox Factory Holding Corp. (NASDAQ:FOXF)

Headquartered in Scotts Valley, CA, FOX designs and manufactures high-performance ride dynamics products primarily for bicycles, side-by-side vehicles, on-road and off-road vehicles and trucks, all-terrain vehicles, snowmobiles, specialty vehicles and applications, and motorcycles. For more than three decades, FOX's team of enthusiasts and professional athletes has been improving vehicle performance through a unique commitment to redefining ride dynamics.

FOX is a registered trademark of Fox Factory, Inc. NASDAQ Global Select Market is a registered trademark of The NASDAQ OMX Group, Inc. All rights reserved.

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sspomer sspomer 10/19/2015 1:54 PM

13 comments newest first

It sounds like exactly the opposite. Fox has issues making inexpensive (relatively) OEM spec, and they are saying that Marzocchi's line will fill that void just fine. Of course Fox wants specs on all levels of bikes, now they have a chance to do it but not put their name on cheaper stuff.

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Yeah, I can totally see the new low-end Marzocchi forks spec'ed in Schwinn or Mongoose bikes sold at Walmart... Either way, it's a sad end for such a big brand...

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I'd rather see the death of a graceful giant than for fox to take s#$% on their name! it's just a shame.sad

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doubt it, they probably paid minimum for the name and will just use it to brand some oem stuff with lame internals. i hope not would be nice if they kept the Italian operation going for some proper brand differenciation.

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They don't actually have a Italian operation anymore and have not had for a while.

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