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French suspension manufacturer BOS is opening its first office outside of France. Located in Las Vegas, NV, the new office will act as a sales office and service center for the North American market. This also marks the first time that MTB, MX and off-road products from the Toulouse-based brand will be offered under the same roof (the new MX line will launch in April and promises some exciting new products!)

“A North American office was the logical next step for us. It is a very important market both for consumers and for our OEM partners. The office will also help supply our South American dealers” said Olivier Bossard, Founder and CEO of BOS.

To better service Canadian customers, BOS has also partnered with Suspension Werx and S4 Suspensions. This means the brand is now present on the ground in most major MTB markets. The new North American-specific website at www.bos-suspension.com has more information and a webstore that allows customers to purchase both products and services directly.

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With regards to the North American distribution and service model, customer have a choice to either work directly with BOS or through their detailers. The most important aspect of this new announcement is probably that spare parts will now be stocked directly in the new service center, which should greatly improve response times and avoid the service delays that have sometimes plagued the brand in the past. Shops that wish to offer BOS services to their customers will be pleased to know that the new service center will provide parts at pricing with distribution margins built in (BOS sells both products and services directly at MSRP).

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As part of this new expansion, BOS is also looking for established sales rep in both the USA and Canada. If you are interested, send your resume to reps@bos-suspension.com.

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