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8/8/2009 7:32 AM
Edited Date/Time: 4/21/2016 10:17 AM

Hopefully this will be launched in the US at Interbike.


8/8/2009 8:16 AM
Edited Date/Time: 4/21/2016 10:17 AM


8/9/2009 8:20 PM

anybody else confused as to why that man has all that armor and he's posing with a xc bike?


8/10/2009 9:43 AM

The Art Director on this project was confused too.


8/10/2009 1:55 PM
Edited Date/Time: 8/10/2009 1:56 PM

No one has ever accused Dianese of having ads that make any damn sense. XC bike guy hucking a 6 set on a clearly photoshop modified bike with the downtube labeled "Dianese" ...

BMX guy wearing their knee/shin gaurds to do a massive one foot high abubaca... guy in armor holding an xc bike continues that trend.

for as much as that company puts into the design of their products they certainly may want to consider stepping up their ad game for cycling just a notch or two.

on a side note, the "art director" may want to tone down the wide angle distortion, especially on the female model.


8/10/2009 4:13 PM

i think that stuff is hideous