Primoz wrote:
Urlpls. Seriously. There was talk of 50 enduro bikes for every DH bikes sold from 'one of the big brands in the industry' quite a while ago, but 500?? Worldwide?! That's insane, seriously. I mean I see no point in owning a DH bike (when my trail/enduro/whatever-that-pedals can do bikeparks), but I didn't think it's THAT bad.
I know that another brand with an on-going strong multi-year world cup presence sell under 800 of their DH bikes a year globally. It's not a big category of business. They spend the $$ on the program as they believe it helps their brand and keeps the enduro and other bikes moving. F1 is a good analogy - custom high dollar program that creates a halo around the more commercial products. Source - brand COO.
I would guess that most brands sell more DH bikes as rental fleet filler than to individual customers.