Blog Post

Is Fall the Best Riding Season? Jo Peters Makes a Case 1

Norco presents An Ode to Fall and reminds us there are only so many riding days left this year...

 

 

Anyone who rides knows how, at any given moment on a ride, a sound, a smell, even a taste can carry you off to another time and place. You’re still riding in the moment – but your subconscious is diving deep in the background, celebrating victories, lamenting regrets, and re-tracing the tracks that have brought you to where you are and who you’ve become.

No other time of year has a sensory connection as poignant as Autumn. The symbolic cascade and decay of the Summer’s leaves, the dark, damp trails, the mud splattering up your back and in your face – it binds you to rides gone by. Every Fall, you’re drawn back to your favorite trails again and again before the weather turns, because you’re afraid it could be the year’s last ride. 

Jo Peters, Norco Women’s Ambassador and ever-present member of the Sea to Sky riding community, muses on her life’s journey while communing with Kelowna trails aboard her Optic.

Credits

  • Location: West Kelowna and Salmon Arm, BC
  • Rider: Jo Peters
  • Producer/Director/Stills: Tom Richards
  • Director of Photography: Alex Martin
  • Editor: Tim Symes
  • Young Actress: Tillie Martin
  • Additional Footage : Corby Martin
  • Voice Artist: Alaina Wis
  • Sound: Jeff Yellen
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