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Matt MacDuff Inks a Ride with Norco Bicycles 2

MacDuff signs on to ride for Norco with new projects already in the pipeline.

Matt MacDuff Inks a Ride with Norco Bicycles

Known for his larger-than-life riding, down to earth personality and an immensely popular podcast, modern MTB legend Matt MacDuff has signed a deal with Norco Bicycles to tackle his latest projects aboard the Canadian Company’s ground-breaking bikes.

“Matt is pushing riding in bold new directions – big air, scary lines – it’s exactly what our bikes are built for, so we saw this as a completely natural fit. Norco’s freeride past will have him following in the footsteps of athletes like Jay Hoots, Mislav Mironovic or Mike Hopkins.” Said Jens Lange, Norco’s Gravity Team Manager.

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MacDuff represents the present and future of MTB dirt jumping and is providing pivotal feedback on some top secret future projects that cast a modern light on a massive part of Norco’s DNA, said Lange.

“He’s spending a lot of his time building huge jumps to bring his unique slopestyle-inspired riding to send them. His never-ending stoke and willingness to learn new things every day makes it an absolute pleasure to work with him. Keep your eyes open for upcoming projects and be prepared to have your mind blown! 

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Having started riding mountain bikes during the apex of the freeride movement in the early 2000’s, Matt drew inspiration from some of the early Canadian Pioneers of the sport. Today, he’s on a mission to contribute to the evolution of MTB and share the experiences he has along the way with others.

“I didn’t start riding MTB until I was 14. When I started out it was all about drops and ladder bridges so I spent most of my time in the woods trying to be like the Claw!” said the 29-year-old East Coast transplant, who now calls Vernon, BC home.

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“Today, I’m focused on designing, building, riding, and shooting - Doing my best to only work on the most progressive projects. That’s where Norco comes in. These bikes are ideal for everything I’m doing, and I’m stoked to have the bikes help bring my vision into focus, and it’s great to have my feedback help shape where their bikes are heading!”

MacDuff’s forthcoming Title edit features boundary-breaking moves aboard his new Rampage – but we wouldn’t be surprised to see more out him in the coming months as he and Norco collaborate on future projects. 

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Photography by Dave Smith and Brody Jones

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