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Since we opened our doors in 1964, the mountains of British Columbia right here in Norco’s backyard have inspired everything we do.

These iconic mountains, the uncompromising attention to detail we put into everything we do, and the sense of freedom we share with every rider out there living life on two wheels…

This is us.

When we discover a new trail that we love, or we see an opportunity to make a ride better, we challenge ourselves to figure out how to improve what we do. Sometimes, we even invent a whole new way to do it.

There’s No Other Way.

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Directed By: Andre Nutini and Zach Rampen

Cinematography: Andre Nutini, Liam Mullany, Harrison Mendel

Edit: Zach Rampen

Production: Absolute Cinema

Colourist: Sam Gilling

Sound Design: Keith White Audio

Composer: Martin Dirkov

Photography: Robin O'Neill, Bruno Long, Zach Rampen, Kevin Light, Bryn Atkinson, Tom Richards, Margus Riga, Ben Schleith

Explore us NOW at norco.com.

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