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Added a comment about feature In Deep: Martin Whiteley 7/2/2012 8:19 PM
Sledge

Very smart man with spot-on insight. The Winter Olympics used to shun Snowboarding, now halfpipe is their biggest TV rating event (thanks largely to Shaun White), also events like Ski half pipe are being introduced as less relevent events are phased out. A guy like Aaron Gwin could be a massive household name in the states with an Olympic gold.

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