Ride Concepts Partners with High Fives Foundation to Support Injured Athletes

Truckee, CA- Bike footwear company Ride Concepts announced today “Feel Good, Give Back,” a holiday initiative to support injured athletes in collaboration with non-profit foundation, High Fives.

During the month of December, for every shoe purchased on rideconcepts.com, Ride Concepts will donate $5 to the High Fives Foundation to support athletes with life-changing injuries. 

Based in Truckee, CA, the High Fives Foundation focuses on preventing life-changing injuries. Should an injury happen, they will be there to provide resources and hope. Since 2009, the foundation has successfully secured alternative treatments and aided in the recovery of 266 athletes from 36 states.

“For the holidays, we wanted to do something to give back to the riding community,” said founder and CEO Brandon Dodd. “Partnering with our neighbors at High Fives to help bring awareness to their Foundation was an easy decision.”

“A partnership with Ride Concepts is a true blessing for the foundation as we expand our involvement in the mountain biking world for adaptive athletes,” said Roy Tuscany, CEO of High Fives Foundation. “Ride Concepts creates shoes for all levels of mountain biking and their support with this campaign gives the validation that we are making a positive impact in this community.”

The Feel Good, Give Back initiative runs through December 31 at www.rideconcepts.com/feelgood.

Ride Concepts is a rider owned bike footwear company based in Truckee, CA with a complete offering for men, women and youth. For more information, visit www.rideconcepts.com and @ridecncpts.