(Press Release)

12/21/2018 1:59 AM

Liked a bike check Liteville H-3 Mk1 B+ 10.94kg 12/3/2018 12:38 AM
Liked a bike check Liteville 601 MK4 - Profile Racing loaded from Tasmania 12/3/2018 12:36 AM
Formula Introduces the All-New Selva R Fork
(Press Release)

10/22/2018 8:17 AM

Liked a comment on the item Formula Introduces New Cura 4 Brakes 5/13/2018 11:53 PM

First picture in article- bleed port is sitting right on top of the master.

Formula Introduces New Cura 4 Brakes
(Press Release)

5/10/2018 12:30 AM

Added a new video Formula | Introducing the all-new Linea G wheels 4/19/2017 1:01 PM

The fastest line is a line without compromises. If you have to corner at high speed or if you have to land on rock after a jump, you have no choice, you have to do it. Linea G are designed for facing up to the most extreme situations and for taking the hardest knocks. Choose your line, stay focused, Linea G wheels let you follow it to the end.

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Added a new video Formula Workshop | CTS (Compression Tuning System) Installation 4/21/2017 7:12 PM

In this video we show you how simple is to change the compression in your fork with our Compression Tuning System (CTS).

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Formula | Introducing the all-new Linea G gravity wheels
(Press Release)

4/19/2017 10:09 PM

Rotorua Mud Fest
(Member Blog)

4/6/2017 8:37 AM

Formula join forces with Team BH for the EWS
(Press Release)

3/17/2017 8:42 AM

Added a new video Six Out Of Six // A Downhill World Cup Report 3/17/2017 6:07 AM

If you are a downhill pro rider you know that brakes are a huge part of your set up. You spend a lot of time to find the perfect feeling, the perfect balance between power and modulation. Once you have found the sweet spot you’re never too keen to try something different, specially during a World Cup race weekend. There are not so many World Cup races in a season, everything must be perfect, there’s no room for experimentation two days before your race run. Particularly if we’re talking about a sensitive component like the brakes.

In June of 2016, at the World Cup downhill in Leogang, we decided to have six riders test a brake they had never ridden. We asked them to try a completely new brake on their first run down the hill on the first day of practice. Then we asked them if they loved it or hated it. We left them free to race the new brakes or stay on what they were used to.

Six riders out of six decided to race the Cura brakes after they tested them for the very first time on the first day of practice in Leogang.

They all kept the Cura brakes for the rest of the season.

This is a true, unaltered, faithful documentation of their first impression.

The Cura won the bronze medal in Val di Sole at its very first world championships thanks to an amazing run from Florent Payet.

Find out more about Cura brakes here:

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Added a new video Formula | Introducing the all-new Linea wheels 3/17/2017 2:50 AM

Every rider has his own line, you choose yours and stick on it. Stay high on the outside to outguess the others, cut the curve on the inside to keep speed or stay composed and fluid to follow the main trajectory. There is no single answer that will work for every biker. You have your strategy and you have your line: once you have chosen it, you need to follow it in the best possible way, the most productive way. Linea wheels are designed specifically to keep you glued to your trajectory. After three years of research, we came up with a wheel hub like no other. The aluminium rims are the best that technology can offer today. Weight is very limited. Solidity and quality match our usual standards, with no compromise. Maximum smoothness, extremely reliable, minimum wear on the bearings and no maintenance. These are just a few of the characteristics that make Linea wheels the right wheels to excel in every discipline. With the option to choose between boost or standard hubs, wheel diameters of 29” / 27,5” / 27,5” Plus, and three rim widths (27,2 mm, 30 mm and 40 mm), no rider will fail to find his ideal wheel in the Linea range. It does not matter if you do cross-country, all-mountain or enduro, starting today Linea wheels will set rails under your bike and will keep you glued to your trajectory. On Linea wheels, turning will be like turning on a new path right behind a local expert, you’ll feel like you have known your trajectories all your life. Song: Dusty Meridian Artist (The all Mighty): Causa Sui - Thx to El Paraiso Records for the music - Thx to the amazing Rincine Trail Area for the support. You need to go there and ride the trails if you wanna experience the finest of the finest in Italy -

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Added a new video Formula | Discovering the Thirty-Three XC/Trail fork 3/4/2017 3:55 AM

The 33 is our lightest fork with absolutely no compromise in terms of reliability, performance and rigidity. With a travel that goes from 100 to 130 mm we pretty much cover any style of riding from cross country racers to passionate trail riders. There is no point to be the lightest if you're not the faster. Discover the technology behind this amazing fork.

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Added a new video Formula | Introducing the all-new Cura brake 3/3/2017 12:12 PM

The Formula Cura has been designed from top to bottom with riders in mind. In our laboratory, and on the race track, we have confirmed that the Cura is an extremely powerful, wide range brake that feels comfortable from weekend warriors and enduro riders to World Cup Downhill racers. We believe that brakes are one of the most personal and intimate parts of the bike, this is why we have simplicity and efficiency in mind when we design it. For more information please check:

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