Accessibility Widget: On | Off


BMX and mountain bike racing legend and Hall of Fame Inductee, Eric Carter, has joined 100% and will be managing the Southern California territory as their Factory Sales Representative. 

Eric has had an incredibly successful career as a professional athlete, spanning over 25 years. He is not only a championship-winning racer, but also has immeasurable experience in sales and dealer relations with companies such as GT Bicycles, Specialized, Marin Bicycles and Hyper MTB.  

With Eric’s distinguished competitive history and extensive product knowledge, 100% will be additionally utilizing him as both a brand ambassador, as well as assisting in product development.

Eric Carter said “The reemergence and growth of the 100% brand has been exciting for me to watch.   As a young BMX racer growing up in Southern California, I idolized Motocross riders Ricky Johnson and Johnny O’Mara.  I always noticed they had the iconic 100% logo on their jerseys.  I am excited to be representing a brand that I always wished I had on my jersey growing up.  I am looking forward to adding to the momentum that 100% is experiencing, and servicing all current and future 100% retail partners in the Southern California region”.

Global Sales Director for 100%, Nick Wozniak, commented “We are excited to have someone like Eric join the 100% team. He not only brings his extensive industry knowledge and rolodex of relationships, but also a proven track record in sales. Being the ‘new kid on the block’ in So-Cal IBD’s, it will be great to have a seasoned Vet like Eric representing the 100% brand “.

Eric Carter can be reached at:



Create New Tag
Show More Comment(s) / Leave a Comment