Press Release

100% Introduces Next Evolutions of Bike Protection 4

Innovative brand premieres four distinct styles of knee & elbow protection for all types of dirt riding.

San Diego, CA (March 12, 2019)– Methodically developed with professionals across all categories of mountain biking, 100% has announced the launch of four distinct protective gear lines (knee and elbow). Never one to compromise, 100% has incorporated ergonomic right/left shapes in each gear model for exceptional comfort and included proprietary impact absorbing gel types for exceptional protection. While each model is designed to appeal to specific protection needs; together, the complete line presets a single brand solution for almost every protection need. 

The SURPASS “CE Level 2” is your ultimate choice for lightweight coverage with zero compromise. Featuring the highest impact rating available, the SURPASS also features a hard-shell protective slider for abrasion resistance – thoroughly tested and proven to stand up to al your downhill needs.

Our non-slip-on design, the FORTIS “CE Level 1” is a great all around protection system: light enough for cross country, protective enough for gravity rides and breathable enough for everything in between.

The TERATEC concept is a slim, full-length ultralight Lycra sleeve that is “CE Level 1” certified and designed with the right materials in the right places. Primarily designed for enduro/all mountain, these guards provide serious protection and peace of mind while still offering advanced material breathability and flexibility for everyday use. 

RIDECAMP is your simple, sleek and effective choice for cross-country and light-duty ride needs. 

Our innovative new protection line takes its place in the 100% 2019 Spring Bike Collection with our new GEAR and refreshed GOGGLE lineup, as well as new GLOVE and CASUAL wear lines (a wide range of new colors and feature-rich options). Check out the complete 2019 Protection Collection and stay tuned for more exciting 100% SPRING 2019 launches

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100% has always been synonymous with racing Americana and has been linked to many iconic moments that have built the roots and history of what is modern motocross. 

Today, as the brand's awareness grows again in Motocross, on Downhill slopes, and BMX tracks, 100% is inspiring a whole new generation of racers and asking them the original tag line, "How much effort do you give?” Based in San Diego, California, 100% produces a collection of premium goggles, eyewear, helmets, gloves and sportswear that is designed specifically for today’s demanding racer.



100%. The Spirit of Racing.

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