White Brothers LOOP 7

Introducing White Brothers latest suspension fork, the LOOP. Featuring the all-new Aura damper with unparalleled performance, able to track changing terrain with supernormal accuracy. Our very own take on the 15mm thru-axle, QtapeR15, is light years ahead in stiffness and ease-of-use.

Up to 150mm of gnar-chomping travel, coming in December. Stay in the LOOP.


Music by Kasabian "Clubfoot"
kasabian.co.uk/​us/​home/​

Credit: Noah Sears/White Brothers
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7 comments
  • jeff.brines

    10/8/2010 6:26 AM

    As someone who has played with that fork, I'll confirm it to be a competitor. Very controlled, very light and likes to be pushed.

    As for Ryan being a badass...well...(kidding!)

    Good work from the MRP/GJ crew!

  • Schulze

    10/7/2010 5:05 PM

    Air the dub. I want one!

  • ThePriceSeliger

    10/7/2010 5:00 PM

    Hmmmm... Interesting. I'd like to play with one.

  • NoahColorado

    10/7/2010 10:57 AM

    Haha, supernormal accuracy - glad you liked that k.shiz! All the shots are from the Lunch Loops here in GJ. We went down Raven's Ridge and turned down Bentonite Hill - we're lucky to have these trails in our backyard! The rider is Ryan Cranston, he's a badass.

    All marketing drivel aside, I'm so stoked on this fork. I think it packs the performance us downhillers have come to expect out of a full-on dh fork into a tidy little package. By that I mean it rides appropriately high in it's travel so you have enough left over for good-sized hits, but not at the expense of small bump compliancy. That combo has kind of been elusive until now, our engineers nailed it!

  • leelikesbikes

    10/7/2010 10:44 AM

    the fork seems to be getting full travel, which is cool.

  • k.shiz

    10/7/2010 10:06 AM

    "supernormal accuracy" sounds really fancy!

  • tarka

    10/7/2010 9:35 AM

    where is that last place?