How (Not) to Make Millions in the MTB Industry 36

Step 1 - Create a clothing brand. Step 2 - Find attractive female that shreds. Step 3 - Film video with questionable attire choice. Step 4 - Profit. Oddly enough, though, they don't even sell the shirt she's wearing. Weird. Can't say we agree with the strategy.

Create New Tag

bturman's videos

  • timfonte

    11/14/2013 2:27 AM

    For a testosterone filled male dominated sport (DH), I'd say Motor boat on! Brrrrrbababa!

  • JuniperBike

    11/14/2013 12:32 AM

    Hey - at least she's shredding it. Rock on!

  • Big Bird

    10/26/2013 8:58 PM

    That made me want to buy the bike more than their clothes. Ancillotti is sitting back and loving this. They get all of the exposure and none of the blame for being sexist. They make beautiful handmade bikes with a lot of common cense engineering behind them. I'm a fan.

  • emersonfnogueira

    10/24/2013 4:43 PM


  • Maverickdh005

    10/23/2013 10:29 PM

    Dam awesome vid

  • AnnKa.Raskin.Hutchison

    10/23/2013 7:05 AM

    What would be the male equivalent of this video? I SO want to see that! One hairy nut hanging out while riding? Yes please. Someone create that. haha

  • Big Bird

    10/23/2013 8:59 PM

    Howza bout all the danglers with a camera mounted on the back of the seat looking foreword. You could get a view with the view.

  • rusty

    11/13/2013 11:55 PM

    Really, don't watch this.


    I'm sorry, but you did ask...

  • neimbc

    10/23/2013 5:16 AM

    I'd hate to have those things up front weighing me down - poor boobs, I feel sorry for them. Decent rider, and in the right context, those boobs would work just fine.

  • Relentless.Optimist

    10/23/2013 1:51 AM

    It seems to me to be an advert on how to get sore boobs. (I'm not an expert or anything.) If she was wasn't riding then it would be kinda gratuitous (a la Marzocchi catlogues, Monster Energy girls, UCI trophy presentations). In this case it's just dumb fun. Ladies - Strap Up and Stay comfy. Shame she doesn't get a credit - I'm sure there are companies who would consider her riding talents enough to be worthy of support.

  • Yetifan

    10/23/2013 12:30 AM

    No more offensive than all the freeride bros strutting round with their tops off or the dirt coke hunk.

    That girl can ride pretty good, nice bike, fun looking trails. Nothing any more revealing than you see on the regular high street. Seen girls in town with less on riding bikes.

  • Pininator

    10/22/2013 9:28 PM

    Way to screw up the sausage-fest!

  • exlax

    10/22/2013 9:17 PM

    vital - if you really thought this video was offensive, you would not have posted it. In fact, you did post it and are enjoying the number of visits, but don't have to stones to admit that it's funny. Don't fart and point at the dog.

  • Division26Clothing

    10/22/2013 9:05 PM

    It's doing exactly what they want it to do and that's expose their brand with minimum cash investment to the demo that will appreciate their angle. Funny thing is mysoginist posts are the most popular threads on most forums and brands like Unit and Fatal are dominated by half naked women on their tees. Sex sells even if your not buying, someone is. Just ask Skin industries how much they made in the last decade from silhouettes of naked big breasted women on their tees. I'm pretty sure this brand could care less if everyone in MTB agrees. By the way if you want MTB specific tees that are more about the roots and soul of our sport then please support a small brands like ours at

  • erik saunders

    10/22/2013 9:18 PM

    Straight jacked that post! That's how you do it son! I need to order some trucker hats with VP logos. I like the ones you did for Suntour. Email me. Seriously.

  • Division26Clothing

    10/22/2013 10:00 PM

    For sure Erik no shame in my game. Lol. Thanks for the props on the stuff we did for Suntour love those guys. Send me a message at we can make it happen for VP.

  • Scrub

    10/22/2013 8:19 PM

    Are you sure this isn't a Bar Drag Bounty edit? Lol. btw, her handlbars do look upside down though.

  • Yuroshek

    10/22/2013 7:53 PM

    Didnt even realize they were promoting a t-shirt company. I was just looking at the boobies.

  • TrevorGay

    10/22/2013 7:11 PM

    It was much better when I watched it the 12th time without that music.......

  • Mike_Whittaker

    10/22/2013 6:46 PM

    kinda silly,i like the bike and riding area.we all like boobies! there's other sites for that,hahaha

  • Hittheshowers13

    10/22/2013 5:35 PM

    Boobs. Awesome boobs.

  • CombatMutt

    10/22/2013 5:16 PM

    They make non-technical casual wear.........that's directly from the website. So they're the Affliction of the mountain bike world.

  • sideshow

    10/22/2013 5:08 PM

    Couple of things:
    - I only made it to the :54 mark bc I was uninterested
    - Nice choice with the bike frame
    - She is actually shredding reasonably hard
    - I am really annoyed at all of the sexual innuendo in this video and the fact that it is blatant; nothing clever here.
    - Is this a serious promo vid?
    - Smart move on not showing the girl's face, otherwise she would have one too many facebook friend requests from 13yo boys.
    - I thought we were above gratuitous cleavage shots at this point? A clever peek, ok; helmet cam dead on, really?
    - A real shame someone green-lit this video, "how not to do it" indeed.

  • kidwoo

    10/22/2013 6:45 PM

    Yeah tittehs suck!

    I hate tittehs!!!

    I'm with ya brother.
    More wiener!!

  • Frank_Rizzo

    10/22/2013 5:04 PM

    i'm sure nobody put a gun to her head to get paid to do the video so who cares ?