Danny Macaskill - Olympic Torch // 2012 - London 13

mojojojoaf

6/13/2012 5:08 PM

Not gonna psycho analyze the moment other than Danny's smile really says it all. He isn't just stoked to be there- he is indescribably happily stoked to be there. That's a big event and to have the opportunity to just carry it at all is something special.

Galen99

6/12/2012 5:18 PM

Dude those BMW police vehicles were tight

dustin.roe

6/12/2012 8:10 AM

The smile on his face is classic.

rossgo

6/12/2012 2:31 AM

makes mountain biking look like a freak show

gTuz

6/11/2012 7:26 PM

I'm pretty sure no brands sponsor the Olympics. Given the Olympics amateur sporting contest roots they've always disallowed branding on uniforms etc. They're not being choosy, they just don't allow it across the board. It'll be a nice change instead of having logos galore shoved down our throats. And since when did a brand have anything to do with the world wide fellowship through sport? So the Olypmics in your view, need to embrace corporate sponsorship to be about "the world wide fellowship through sport"? If anything it's the opposite. While Redbull and their corporate counterparts make elite level competition and exposure of sports possible, they aren't at the grass roots of it.

Albe23

6/12/2012 11:16 AM

I'm pretty sure there are a ton of brands that sponsor the Olympics and this is perfectly fine with me. Take for instance their website dedicated to it http://www.olympic.org/sponsors. So your argument there is rootless. Brands don't have much to do with sport other than making them possible financially. My point if you ever cared to have read carefully is that the Olympics spend more time shutting down things they aren't paid for than on the athletes and their fans. Take for instance a the UK Grandma not being allowed to show her appreciation :http://www.techdirt.com/articles/20120529/02524019096/dont-you-dare-show-olympic-spirit-uk.shtml

gTuz

6/12/2012 5:40 PM

I totally stand corrected dude and will freely admit I was off the mark. And I'll remind myself to actually do some research next time. I figured any brand association would have been through broadcast rights etc... So I get what you're on about now... I did read an interesting article on the dailymail.co.uk site in regards to them going to extremes. It disappointing to find they're doing that. I'd prefer that they'd kept the Olympics an amateur contest and leave all the pros and any corporate dollars out of it.

Albe23

6/12/2012 6:26 PM

Totally agree with you. I love the idea, the history, and what the Olympics have done for the world. The organization behind it at the moment is way out of bounds on some issues. Also, I didn't mean to come off harsh, re-reading my reply I sound a little a-hole'ish. So I apologize for that. Side note techdirt has a ton of great articles about this type is IP/Copyright/Paten stuff. A lot of it I find quite relevant to the corporate side of the cycle world.

Albe23

6/11/2012 12:16 PM

In case anyone was wondering why Danny isn't wearing his RedBull Helmet, it's because the Olympics are horrendously over aggressive with IP. They wont allow any logo from a brand that doesn't sponsor the Olympics. They go so far as to cover up logos on toilets and having the local governments create special exceptions to laws. So yeah if the Olympics were ever about world wide fellowship through sport, it isn't now. #WhereMyMoney

Scott_Townes

6/11/2012 5:34 PM

I would hardly call having to cover up corporations' logos as a travesty to sports... I honestly don't see how that's even related to the sports themselves. Those companies like Red Bull and Nike look at athletes as PR investments and would drop them at a moment's notice if their careers were to go off track with no sign of immediate recovery. I think if you truly believe that corporations are a part of sports, like sports couldn't exist without them, then maybe you're not that in touch with what sports actually is. You can perceive that strictness any way you want but that doesn't make it true.

It'd be so cool to carry the torch. By the way, fuck that song.

Albe23

6/12/2012 11:23 AM

I wouldn't call it a travesty to sports either I would call it the most horrendous showing of over aggressive 'enforcement' of IP ever. Where the Olympics ask to special rules and bypass laws allow UK police to raid homes without cause, and crushing free speech. http://www.techdirt.com/articles/20111019/08145216413/london-2012-olympics-go-gold-extreme-ambush-marketing-law-event-guilty-until-proven-innocent-no-streaking-allowed.shtml.

Also, if I didn't want corporate sponsorship why would I be upset about not seeing Danny Red Bull helmet? I not once said that sports don't need corporate sponsorship and should be without them. You did, I did not. Further, dropping athletes is business, plain and simple. Totally agree with you there. Athlete doesn't perform and/or can't be an asset they get dropped.

Also, I totally agree with you about that song.....its terribad.....

LaBourde

6/11/2012 12:02 PM

totally agree with you

iceman2058

6/11/2012 11:35 AM

If there ever was a song we didn't also need to hear a re-mix of...that was the one.