Ben Hill - 2012/2013 Avid Zerode Team 4

Darcy Day

9/24/2012 2:36 AM

why do they call it the Avid Zerode team or Boxxer zerode team when they basically run full sram products?

CWR

9/24/2012 3:13 AM

Hey Darcy, sponsorship is a really effective way for brands to advertise to specific markets; We get great support from SRAM Australia with all of their products, and this year Avid is the brand they want to focus on promoting most.

bhalpin47

9/24/2012 9:24 AM

Well said, CWR. Also, I don't know if you were aware Darcy but sram, rockshox, and avid are all divisions of the same company these days. So although the actual sponsor hasn't changed they have just changed the focus. Just take one look at www.sram.com and it will make a little more sense.

Darcy Day

9/25/2012 1:51 AM

Yes I am aware that Sram ,Avid, Truvative and Rock Shox. are all the same thing.
I was interested at the state series race because the Zerodes basically had full sram on them and why they called it the boxxer Zerode team because that is sort of like calling it the Code zerode team. But Clint Whites explanation make perfect sense.